What Is Social Listening & Why Is it Important?
NetBase
JULY 15, 2019
Updated July 2019. Many brands are confused about how social data is captured and applied – and that can prove fatal, as it’s crucial to informing brand strategy. What is social listening exactly? Let’s find out – along with the many ways it’s important and how you can use it to capture your brand’s piece of the global marketplace! Listening vs Monitoring.
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