Four Ideas for Navigating Backorders with B2B Customers
Heart of the Customer
FEBRUARY 7, 2019
As 2018 wrapped up, we finished mapping three very different B2B journeys – healthcare, manufacturing, and distribution. We found one major consistency: customers in all three reported recent backorder issues. The customers were all businesses, but that’s where their similarities ended. Some were mom and pop retail storefronts; others were global manufacturers whose names you […].
Let's personalize your content