Improving your NPS starts with Customer Journey Research
Gold Research
JANUARY 1, 2020
NPS has proven to be the most common metric for measuring customer loyalty since its introduction in 2003 by Bain & Company and SatMetrix. Once a company starts measuring it, the natural question is how to improve it – especially when compensation is tied to the measurement target. Many companies try a variety of service improvement projects across multiple departments to impact their NPS and wait until the next annual cycle to see the result.
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