Why the End-to-End Customer Experience Should Be A Priority
InMoment XI
SEPTEMBER 19, 2024
When you think of your most recent purchase, you don’t think of the experience in silos. You don’t remember how you felt during the awareness phase separate from the consideration phase. You recount your experience based on how you felt about the whole process, from start to finish. This is how we view the end-to-end customer experience. What is End-to-End Customer Experience?
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