Storytelling for innovation
Storyminers
MARCH 17, 2021
If your strategy includes a new service, product, or platform, one of the best ways to get started is not with a story at all! Instead, it’s with a well-designed experience that adds value to your customers, engages your employees, then benefits the bottom line. It’s essential to focus on profit-making last in the design process so that you stay focused on what your customers want most and will genuinely adopt.
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