Customers Rock!
SEPTEMBER 6, 2011
Who is your customer experience competition? Those of you only looking inside your own industry need to take a look around, as your competitors are not who you think they are – especially online. Organizations should be asking this question: Which companies have the best practices in customer focus across all industries ? I recently exchanged Facebook messages with Deb Robison , a smart marketing and social media gal.
InMoment XI
DECEMBER 31, 2011
Organizations must learn from their failures in 2011 to grow the business successfully in 2012.
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QuestionPro Audience
MAY 17, 2011
While online research is poised to remain the data collection mode of choice for most researchers, the acquisition of a reliable online sample can account for more than 40% of a typical research project. In addition to offering cost-effective research software solutions to ease the financial burden on research and marketing professionals, QuestionPro has taken another step to offer its customers access to quality sample through the MicroPanel Network – Proprietary panels that consist of consumer
Dennis Snow
MARCH 23, 2011
In this video I discuss the art of delivering a positive customer experience, even when things are hectic and you have to move quickly. If you receive my blog via email, you may need to click here to view the video.
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A high-quality customer experience creates loyal customers for years to come and makes for an easy win against businesses that are competing on other factors like price and quality. We partnered with ContactBabel to uncover the biggest hurdles businesses face when trying to improve CX and offer practical suggestions to overcome them.
Service Untitled
JANUARY 10, 2011
With the current economic condition, many organizations have been forced to cut costs and reduce staffing levels. These kinds of business decisions can affect the remaining employee’s ability to stay positive and not focus on the negative. Employees need to be actively engaged so they can add value to the organization. The customer experience can be significantly affected when employees are not engaged.
Customer Experience Update brings together the best content for Customer Experience and Customer Management professionals from the widest variety of industry thought leaders.
Very Best Service
SEPTEMBER 8, 2011
'Customer service tips T reat your customers the way you would like to be treated; I ntegrate your customer service with your marketing effort, making it a value-added activity; P ull your weight as good customer service requires dedication and, S tand out to make sure your efforts are noticed Picture courtesy of Hargreaves Plants with our thanks to be continued.
Win the Customer
JULY 21, 2011
Business are spending more and more each year to bring in new clients. In management and business courses, one of the classic ideas in business is that it costs much more to bring in a new customer than to keep a customer. With advertising, online ads, marketing campaigns from a White Label SEO Services , etc. It’s each to overlook one of the greatest assets business have in their marketing efforts: the existing customer base.
Annie Tsai
JUNE 7, 2011
As I continue to explore local businesses, I notice that I mentally categorize them into general buckets: You Get What You Pay For – varying expected sub-categorizations based on price, product and service quality Value Play – typically lower on the price and service scales but higher on product (or lower product and price and […].
Customers Rock!
MAY 5, 2011
I am so excited to share the news with all of you that I have a book coming out in July! And it is thanks to you, my faithful Customers Rock! readers, that it is happening. The book is called The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers , being published by John Wiley & Sons. The hardcover edition will be released on July 20, with eReader versions to follow.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Customers Rock!
OCTOBER 24, 2011
What is the difference between an influencer and an advocate for a brand? A lot of people recommend that a brand practice “influencer outreach”; others suggest a brand advocacy program is paramount for an organization. In his recent book, Smart Business, Social Business , Michael Brito discusses these two important points. Michael and I shared the stage recently at the Lithium Technologies “Likes to Loves” event in Orange County, CA, and I had the opportunity to interview
Customers Rock!
JUNE 26, 2011
A friend of mine has been a member of a particular airline’s frequent flier program (we will call this major US airline, AirlineX) for a number of years. He even has a credit card linked to that account to help accrue points. This friend had earned enough miles for a free trip to Europe but hadn’t been able to fly AirlineX for awhile since his company now required him to fly the cheapest option (which this airline never was).
Customers Rock!
JANUARY 17, 2011
How can companies get their customers more engaged and involved? Social media has been making it easier for user-generated content to appear as part of a brand’s marketing, usually with consumers. If a consumer is truly a loyal fan of that brand, they will be very excited to see their submission being used by their favorite company. There are many, many examples of companies using these tactics for marketing buzz and excitement as part of a social media campaign.
Customers Rock!
AUGUST 2, 2011
I just wanted to share some very exciting news with all of you – my book, The Hidden Power of Your Customers , is now launched! It has been an exciting week with the various launch activities, including an interview on NBC TV in San Diego, a book interview video released by my friends at Lithium Technologies , and the beginning of my book tour/book signing at the US Grant Hotel in San Diego.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Customers Rock!
OCTOBER 28, 2011
Once again I am participating in the Bathroom Blogfest. As I have mentioned before, if you have a physical presence, whether you are B2C or B2B, your bathroom is an important part of the customer experience. What does it say about your brand? I have been on the road A LOT these past few months since my book launched, so I have had the opportunity to stay in many different hotels across the country (and at a variety of hotel brands).
InMoment XI
DECEMBER 31, 2011
Organizations must learn from their failures in 2011 to grow the business successfully in 2012
InMoment XI
DECEMBER 31, 2011
Organizations must learn from their failures in 2011 to grow the business successfully in 2012
InMoment XI
DECEMBER 22, 2011
Understanding why your customers enter the market when they did is important in developing strategic initiatives.
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InMoment XI
DECEMBER 22, 2011
Understanding why your customers enter the market when they did is important in developing strategic initiatives
InMoment XI
DECEMBER 22, 2011
Understanding why your customers enter the market when they did is important in developing strategic initiatives
InMoment XI
DECEMBER 21, 2011
Millions are spent on auto shows. Is it worth it?
InMoment XI
DECEMBER 21, 2011
Redefining what an auto company does could be useful.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
InMoment XI
DECEMBER 21, 2011
Millions are spent on auto shows. Is it worth it?
InMoment XI
DECEMBER 21, 2011
Redefining what an auto company does could be useful
InMoment XI
DECEMBER 21, 2011
Millions are spent on auto shows. Is it worth it?
InMoment XI
DECEMBER 21, 2011
Redefining what an auto company does could be useful
Speaker: Miriam Connaughton and Donald Knight
As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.
InMoment XI
DECEMBER 16, 2011
For those who haven’t seen this video, this is cool. Sebastian Vettel at the wheel of the Red Bull simulator doing a lap of Spa. Why can’t all video games be like this? We talk a lot in the industry about “fun to drive.” This is fun to drive! Enjoy.
InMoment XI
DECEMBER 12, 2011
It has been a joy to watch our clients’ Voice of Customer initiatives season and mature over the last few years. Some things do get better with age, and a finely-honed VoC initiative is no exception. This is a reminder, however, to continue sweating the small stuff. Specifically, I mean reacting to tactical customer feedback in a prompt fashion: Addressing customer concerns and complaints swiftly and sincerely with empathy, and responding quickly to customer compliments to reinforce their enthus
InMoment XI
DECEMBER 12, 2011
It has been a joy to watch our clients’ Voice of Customer initiatives season and mature over the last few years. Some things do get better with age, and a finely-honed VoC initiative is no exception. This is a reminder, however, to continue sweating the small stuff. Specifically, I mean reacting to tactical customer feedback in a prompt fashion: Addressing customer concerns and complaints swiftly and sincerely with empathy, and responding quickly to customer compliments to reinforce their enthus
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