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I have some homework for you as you plan your summer vacation. I want you to do some mystery shops for me. Try dropping in to various dealerships in and around where you live. Shop different brands, not just your own, and see what happens. It can be incredibly enlightening to see how you.
Social media has pushed customer service to the forefront for many organizations. Responses are often faster in social media than they are in traditional service channels, since social media makes everything extremely visible. And when things go wrong, customers often flock to social media to air their grievances; a perfect example is the article I recently co-authored for Forbes Online, with Mark Fidelman , about the Southwest Airlines 3 Million Fan Flash Sale fiasco.
Social Media CRM, or Social CRM, is getting a lot of air time these days. But where does it fit? Today’s post is by Laurie Shook. Laurie is a technology marketer creating solutions that help people communicate and collaborate more effectively. When not blogging, on Twitter, or on Facebook, she is marketing WikiThreads , her small business featuring Dallas t-shirts and logo embroidery.
A lot of businesses love social media because they feel it helps them spread the word about their organization and what they do. And it does. However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents. I predict this will be a big focus for social media in 2012.
In 2025, contact centers aren’t just changing—they’re being rebuilt by AI. This no-fluff, executive-ready guide shows you how to capitalize on the transformation. Inside: proven ROI calculators, workforce optimization tactics, deflection strategies, and a 90-day AI deployment plan. Built for CIOs, COOs, CX leaders, and contact center strategists, it goes beyond buzzwords into play-by-play implementation.
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. There are many ways to measure the success of social media at an organization. Some of these metrics are often focused only on tactical results (ex: number of followers or fans).
I want to eat there! As many of you know, I have been doing quite a bit of traveling lately, speaking about my book and sharing the Customers Rock! message all over the world – most recently in Bogota, Colombia! As most travelers are aware, the customer experience is especially important when you are away from home; it becomes something we are truly living.
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Customer Experience Update brings together the best content for Customer Experience and Customer Management professionals from the widest variety of industry thought leaders.
I want to eat there! As many of you know, I have been doing quite a bit of traveling lately, speaking about my book and sharing the Customers Rock! message all over the world – most recently in Bogota, Colombia! As most travelers are aware, the customer experience is especially important when you are away from home; it becomes something we are truly living.
The explosion of digital and social media has changed the way we communicate – as people, as consumers, and as companies. While this has made hearing the voice of the customer easier than ever, it has also introduced a new challenge: too much information (or, as the Twitter Generation would say, TMI). Much of this content is unstructured text in comments or social media postings.
I recently attended the 2012 Lithium Network Conference (LiNC for short) in San Francisco to hear about the latest and greatest from Lithium Technologies as well as from thought leaders such as Brian Solis , photo left, who shared about Digital Darwinism from his new book The End of Business as Usual. Lithium’s software powers the social customer experience, including online branded communities, for over 300 brands including AT&T, Best Buy, Sephora, Skype, and most recently added Nestl
In my last post , we looked at the correlation between 5pt and 11pt scales over time. We saw that they were very well aligned in how they changed together. However, an average score is not a complete picture.
At MaritzCX, we are often asked, “Which scale should I use on my customer experience study?” In this three part series, we will look at some of the analytical differences between scales that can be attributed to only the scale itself. MaritzCX clients use a variety of rating scales for different reasons. In some cases a.
What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
As 2012 draws to a close, we want to thank all of you for another great year. Because of your support, not only did we have strong growth, but Allegiance also gained major customers and key personnel, announced innovative new products and was recognized with many awards.
As 2012 draws to a close, we want to thank all of you for another great year. Because of your support, not only did we have strong growth, but Allegiance also gained major customers and key personnel, announced innovative new products and was recognized with many awards.
As 2012 draws to a close, we want to thank all of you for another great year. Because of your support, not only did we have strong growth, but Allegiance also gained major customers and key personnel, announced innovative new products and was recognized with many awards.
So, the Mayans supposedly said that the world is ending on December 21, 2012. Like many of you, I don’t swallow this stuff without a bit of evidence, and I’m delighted to have found a video published by NASA that refutes this. However, as non-alarmist as this video might be, I wonder why they published.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
So, the Mayans supposedly said that the world is ending on December 21, 2012. Like many of you, I don’t swallow this stuff without a bit of evidence, and I’m delighted to have found a video published by NASA that refutes this. However, as non-alarmist as this video might be, I wonder why they published.
So, the Mayans supposedly said that the world is ending on December 21, 2012. Like many of you, I don’t swallow this stuff without a bit of evidence, and I’m delighted to have found a video published by NASA that refutes this. However, as non-alarmist as this video might be, I wonder why they published.
Well, this is not about music. But as songs can be very emotional, also brands often try to create strong feelings. In particular in times when products and services hardly differ, emotional branding offers opportunities to appear somewhat special and unique. This is even more interesting because an emotional relationship can create a strong link. View Article.
Hot off the press – the 2013 RCSASSS determines who is really worthy of leading Santa’s sleigh on Monday night. Enjoy and all of the best for the holidays from your friends at Maritz. Chris @christravell on Twitter.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Well, this is not about music. But as songs can be very emotional, also brands often try to create strong feelings. In particular in times when products and services hardly differ, emotional branding offers opportunities to appear somewhat special and unique. This is even more interesting because an emotional relationship can create a strong link.
Hot off the press – the 2013 RCSASSS determines who is really worthy of leading Santa’s sleigh on Monday night. Enjoy and all of the best for the holidays from your friends at Maritz.
Well, this is not about music. But as songs can be very emotional, also brands often try to create strong feelings. In particular in times when products and services hardly differ, emotional branding offers opportunities to appear somewhat special and unique. This is even more interesting because an emotional relationship can create a strong link.
Hot off the press – the 2013 RCSASSS determines who is really worthy of leading Santa’s sleigh on Monday night. Enjoy and all of the best for the holidays from your friends at Maritz.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
As consumers, we're often asked to take a survey directly from the point of sale or point of interaction - via a sign at the store, a toll-free number or web address on the bottom of a receipt, on a restaurant satisfaction card, in a pop-up invitation during a website visit, or in other, increasingly creative ways as technology continues to expand. Why do companies commit considerable time and valuable resources to transactional surveys?
As consumers, we're often asked to take a survey directly from the point of sale or point of interaction - via a sign at the store, a toll-free number or web address on the bottom of a receipt, on a restaurant satisfaction card, in a pop-up invitation during a website visit, or in other, increasingly creative ways as technology continues to expand. Why do companies commit considerable time and valuable resources to transactional surveys?
As consumers, we're often asked to take a survey directly from the point of sale or point of interaction - via a sign at the store, a toll-free number or web address on the bottom of a receipt, on a restaurant satisfaction card, in a pop-up invitation during a website visit, or in other, increasingly creative ways as technology continues to expand. Why do companies commit considerable time and valuable resources to transactional surveys?
Join us as we welcome Cole Nussbaumer, people analytics expert at Google on Allegiance BlogTalkRadio. In this interview, Cole discusses best practices regarding data reporting and dashboard design.
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
This is an open invitation to have you join our upcoming blog talk radio show live, on-air this Friday the 14th at 4pm Mountain (6pm Eastern). I'll be chatting with Porter Williams and Jacob Bauer of HireVue, a leading provider of Digital Interview services, which serves companies such as Wal Mart, Starbucks and Nike.
Join us as we welcome Cole Nussbaumer, people analytics expert at Google on Allegiance BlogTalkRadio. In this interview, Cole discusses best practices regarding data reporting and dashboard design.
This is an open invitation to have you join our upcoming blog talk radio show live, on-air this Friday the 14th at 4pm Mountain (6pm Eastern). I'll be chatting with Porter Williams and Jacob Bauer of HireVue, a leading provider of Digital Interview services, which serves companies such as Wal Mart, Starbucks and Nike.
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