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Like mobile in general, mobile surveys have gotten major ink lately. Rightly so. They provide a lot of value. They help us reach target audiences at more contextually relevant times and in more contextually relevant places. They also help us collect feedback about increasingly important mobile interactions. With our partner OnePoint Global, we’re capitalizing on this value alongside many others in the customer experience and loyalty world.
Imagine, for a moment, the following scenario: Jane Doe has owned her 2008 Sunbeam Alpine for 5 years and just had it serviced by her dealer. A survey company, acting on behalf of and in the name of Sunbeam Motors, sends her a service satisfaction survey to follow up on the visit. Here’s Jane’s response.
When it comes to customer experience, retailers and most restaurants are struggling. We can see this clearly from our CEBenchmarks™ program, which tracks customer experience activity across eleven different industries. While we believe that companies should use the best customer experience metric that predicts business outcomes, many retailers are currently using what’s commonly known as the.
Back in November, 2008 the Corporate Executive Board proclaimed the Customer Effort Score™ or CES to be “the best measure of customer loyalty.” CES is derived from a question asked of customers who have recently contacted a company’s call center or experienced some other specific transaction with that company. “How much effort did you personally.
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
In the early days, Voice of Customer was all about data collection, gathering customer feedback and creating engagement with customers. Analytics became important next as companies were trying to understand what the collected data might mean for the future of their businesses. Along with this, the ability to share data with others and integrate with other systems such as CRM and financial systems became the focus.
One of the many benefits of having kids in university is that it keeps you more current on technology than, perhaps, you might normally be. Our oldest son (the future mechanical engineer) showed me something this past weekend that was, frankly, remarkable. If you haven’t seen it, take a look. It uses an.
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Customer Experience Update brings together the best content for Customer Experience and Customer Management professionals from the widest variety of industry thought leaders.
One of the many benefits of having kids in university is that it keeps you more current on technology than, perhaps, you might normally be. Our oldest son (the future mechanical engineer) showed me something this past weekend that was, frankly, remarkable. If you haven’t seen it, take a look. It uses an.
We covered a lot of ground here on the Allegiance blog in 2013, from program design recommendations to leadership lessons to industry trends. Here’s a chance to catch up on what you missed by reviewing our ten most read posts from this year. Enjoy! Listening Matters presents several statistics and proof points you can use. View Article.
We covered a lot of ground here on the Allegiance blog in 2013, from program design recommendations to leadership lessons to industry trends. Here’s a chance to catch up on what you missed by reviewing our ten most read posts from this year. Enjoy! Listening Matters presents several statistics and proof points you can use.
We covered a lot of ground here on the Allegiance blog in 2013, from program design recommendations to leadership lessons to industry trends. Here’s a chance to catch up on what you missed by reviewing our ten most read posts from this year. Enjoy! Listening Matters presents several statistics and proof points you can use.
If you could ask Santa for ANYTHING to make your job better, easier, help you help your clients, etc… what would it be and why? Our analysts, subject matter experts, research managers, marketing sciences gurus and account managers have quite a hefty list for old Kris Kringle this holiday.
In 2025, contact centers aren’t just changing—they’re being rebuilt by AI. This no-fluff, executive-ready guide shows you how to capitalize on the transformation. Inside: proven ROI calculators, workforce optimization tactics, deflection strategies, and a 90-day AI deployment plan. Built for CIOs, COOs, CX leaders, and contact center strategists, it goes beyond buzzwords into play-by-play implementation.
If you could ask Santa for ANYTHING to make your job better, easier, help you help your clients, etc… what would it be and why? Our analysts, subject matter experts, research managers, marketing sciences gurus and account managers have quite a hefty list for old Kris Kringle this holiday.
If you could ask Santa for ANYTHING to make your job better, easier, help you help your clients, etc… what would it be and why? Our analysts, subject matter experts, research managers, marketing sciences gurus and account managers have quite a hefty list for old Kris Kringle this holiday.
I’m not making this up. I actually had requests to re-post this from last year. Enjoy and all of the very best for the holiday season from your friends at Maritz. @christravell.
I’m not making this up. I actually had requests to re-post this from last year. Enjoy and all of the very best for the holiday season from your friends at Maritz.
What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
I’m not making this up. I actually had requests to re-post this from last year. Enjoy and all of the very best for the holiday season from your friends at Maritz.
Last night I visited a local Lettuce Entertain You restaurant here in the Chicago area to purchase some gift cards for some of the people who provide services to me and my family. I also ordered takeout from the restaurant at the same time.
Last night I visited a local Lettuce Entertain You restaurant here in the Chicago area to purchase some gift cards for some of the people who provide services to me and my family. I also ordered takeout from the restaurant at the same time.
Last night I visited a local Lettuce Entertain You restaurant here in the Chicago area to purchase some gift cards for some of the people who provide services to me and my family. I also ordered takeout from the restaurant at the same time.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
I have learned some valuable things during my first year as CEO of Allegiance and would like to share a few of them with you. Customers. One of my favorite things this past year has been meeting customers. When our customers are successful we are successful as a company. This has become the guiding principle.
I have learned some valuable things during my first year as CEO of Allegiance and would like to share a few of them with you. Customers. One of my favorite things this past year has been meeting customers. When our customers are successful we are successful as a company. This has become the guiding principle.
I have learned some valuable things during my first year as CEO of Allegiance and would like to share a few of them with you. Customers. One of my favorite things this past year has been meeting customers. When our customers are successful we are successful as a company. This has become the guiding principle.
December 25th, 1975. I was 4 years old and I vividly remember that cold and snowy Christmas morning in Northeastern Pennsylvania. In our modest home, under our tree, was a gift that would shape my life. At a few cents a piece I opened box after box of Matchbox cars. A Renault LeCar, a Porsche.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
December 25th, 1975. I was 4 years old and I vividly remember that cold and snowy Christmas morning in Northeastern Pennsylvania. In our modest home, under our tree, was a gift that would shape my life. At a few cents a piece I opened box after box of Matchbox cars. A Renault LeCar, a Porsche.
December 25th, 1975. I was 4 years old and I vividly remember that cold and snowy Christmas morning in Northeastern Pennsylvania. In our modest home, under our tree, was a gift that would shape my life. At a few cents a piece I opened box after box of Matchbox cars. A Renault LeCar, a Porsche.
If you have been on the internet the past few days, no doubt you have seen what happens when creating an exceptional customer experience comes together perfectly. WestJet, a Canadian-based airline, wanted to demonstrate what ‘giving’ looked like at its best during the busy holiday season. The result was a Christmas miracle for 250 guests.
If you have been on the internet the past few days, no doubt you have seen what happens when creating an exceptional customer experience comes together perfectly. WestJet, a Canadian-based airline, wanted to demonstrate what ‘giving’ looked like at its best during the busy holiday season. The result was a Christmas miracle for 250 guests.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
If you have been on the internet the past few days, no doubt you have seen what happens when creating an exceptional customer experience comes together perfectly. WestJet, a Canadian-based airline, wanted to demonstrate what ‘giving’ looked like at its best during the busy holiday season. The result was a Christmas miracle for 250 guests.
Today’s posting is the last of three which highlights some of the findings from the Customer Journey Study that we presented at our Customer Experience Summit in Las Vegas a few weeks back. This one is probably the most contentious since it challenges existing CE programs to proactively reach out to customers when they’re in. View Article.
Today’s posting is the last of three which highlights some of the findings from the Customer Journey Study that we presented at our Customer Experience Summit in Las Vegas a few weeks back. This one is probably the most contentious since it challenges existing CE programs to proactively reach out to customers when they’re in.
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