NPS, CES, CSAT: Which One is the Best Metric?
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SEPTEMBER 20, 2019
They’re used to measure the level of loyalty that a customer has toward your brand. Net Promoter Score (NPS). In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). . Customer Effort Score (CES). How do you get loyal customers?
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