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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

Tracking and examining customer conversations over multiple channels takes time and effort – which is why many top-tier brands and leading organizations are turning to AI-driven voice of customer (VoC) tools to extract insights from customer feedback at scale.

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Unlocking Customer Experience Insights: Strategies for Better Satisfaction

Thematic

Their lean research team uses AI-powered analytics to process thousands of net promoter score (NPS) survey responses, identifying real-time pain points. They redesigned their Merchant Menu Manager after detecting a drop in NPS scores due to frustrations with its usability. One example?

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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

Identifying Key Performance Indicators (KPIs) Once your data is integrated, the next step is knowing what to measure. For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs.

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The Customer Health Score Handbook Overview

ChurnZero

“The Customer Health Score Handbook” provides a comprehensive, step-by-step guide to building a customer health scoring program, helping you predict customer health, prevent surprise churn, and grow your accounts. For example, the health score for an onboarding customer will differ from that of a long-term customer.

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What to Measure for Product-Led Growth

Gainsight

If you’re considering implementing—or have already implemented—a product-led growth (PLG) strategy, one of the first things you should determine are the metrics you’ll need to measure success. . After all, it’s impossible to improve if you’re not measuring your enhancements. You will also need this data to measure changes over time. .

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The Ultimate Customer Feedback Loop Playbook

Thematic

Reduce manual effort – Teams spend less time sorting feedback and more time acting on it. Download VoC Handbook Our free guide to shopping for a feedback analytics solution Cut through marketing noise and be sure you are asking the right questions in sales calls and demos. ​ Remember to read user reviews, too.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Aimee Lucas. Ian Golding.