Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

BirdEye

APRIL 1, 2025

Its online reviews , the most powerful and public reflection of your hospitality. Emotional loyalty, built through proactive review engagement, is often more powerful than loyalty programs or discounts. Track KPIs such as response time, review volume, and satisfaction scores over time.

Hotels 52

Hotels Management Guest Experience Hospitality 52

InMoment XI

OCTOBER 4, 2024

For instance, if a customer actively interacts with your brand during the last week of each month, your business could enhance its marketing efforts during this time for increased customer engagement. A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

CSM Magazine

FEBRUARY 5, 2025

Customers must see the recovery effort as sincere, swift, and above their expectations. A strong recovery effort resolves this internal conflict by reaffirming the customers belief in the brand, making them feel reassured and even more loyal. This reaction, when managed well, is what underpins the SRP. Justice Theory Fairness matters.

Brands 52

Brands Customer Service Airlines Net Promoter Score 52

SurveySensum

AUGUST 24, 2023

This shows that self-service is not only a tool to enhance customer experience but also a way to reduce your customer effort score. Only a handful of them understand this need of the hour and are using the self-service options to reduce customer effort and enhance their customer experience in the best way possible.

Self Service 52

Self Service Brands Effort Score Airlines 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

APRIL 11, 2018

There are countless examples of brand confidence/paranoia having a measurable impact on customer loyalty. Like every hospitality brand, it faces the ongoing risk of unsold capacity. What seems in the boardroom like the most rational effort to control risk, may only end up being interpreted by consumers as paranoia.

Consumers 45

Consumers Brands Loyalty Effort Score 45

BirdEye

MARCH 25, 2025

That simple question is the heart of the Net Promoter Score (NPS) a customer loyalty metric that helps businesses know how customers feel about their brand. Table of contents What is Net Promoter Score? The three Net Promoter Score responses and what they mean Net promoter score example How does the Net Promoter Score work?

Net Promoter Score 52

Net Promoter Score NPS Effort Score Survey 52