Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

OCTOBER 12, 2020

Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program. Points are just an excuse to start a dialog with customers, keep score, and enable an economy based on an incentives currency.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

DCX

DECEMBER 29, 2024

Scoreboards for life: Recovery and strain scores make it super easy to see how you’re doing and where you can improve. Whether you’re designing a loyalty program or trying to jazz up your digital experience, take a page from Whoop’s playbook. Think of it like a health report card you actually care about.

NPS 52

NPS Gamification Effort Score Customer Centricity 52

CSM Magazine

FEBRUARY 5, 2025

Customers must see the recovery effort as sincere, swift, and above their expectations. A strong recovery effort resolves this internal conflict by reaffirming the customers belief in the brand, making them feel reassured and even more loyal. This reaction, when managed well, is what underpins the SRP. Justice Theory Fairness matters.

Brands 52

Brands Customer Service Airlines Net Promoter Score 52

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. Market Leaders’ NPS Scores. So, what do those high scores translate into, specifically? Airbnb Customer Retention.

Net Promoter Score 126

Net Promoter Score Omni-Channel Company NPS 126

Blake Morgan

JUNE 7, 2023

However, the industry overall had a positive year, increasing 1% over 2021 for a score of 76. Traveling can be stressful, but it doesn’t have to be if airlines prioritize customer experience. Traveling can be stressful, but it doesn’t have to be if airlines prioritize customer experience. What makes the Alaska experience unique?

Airlines 59

Airlines Customer Experience Data Effort Score 59

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

ClearAction

DECEMBER 11, 2016

Step into your customer’s shoes and think about it: one part of the company you’re buying from asks you to participate in a survey where you voice certain frustrations, and shortly afterward another part of the company asks you to engage in the loyalty program and promote how wonderful the company is.

Customer Experience 48

Customer Experience Net Promoter Score How To Effort Score 48

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

SurveySensum

AUGUST 24, 2023

This shows that self-service is not only a tool to enhance customer experience but also a way to reduce your customer effort score. Only a handful of them understand this need of the hour and are using the self-service options to reduce customer effort and enhance their customer experience in the best way possible.

Self Service 52

Self Service Brands Effort Score Airlines 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. This effort is a marked improvement.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

SurveySparrow

JANUARY 13, 2021

Like the customer net promoter score, eNPS or employee net promoter score helps gauge employee loyalty and engagement. The results you’ll get from the surveys can help you develop new plans and programs to improve the employee experience. . Employee Net Promoter Score is popular for its simplicity.

Net Promoter Score 52

Net Promoter Score Culture How To Effort Score 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. and a modest effort of perhaps 0.25 (i.e.,

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. and a modest effort of perhaps 0.25 (i.e.,

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

SurveySparrow

SEPTEMBER 25, 2020

Net Promoter Score: NPS asks a single question that is easy to understand and even easier to answer. Detractors: These are people who responded with a score of 0 to 6. You should put more efforts into retaining them, they could also be a part of your customer loyalty program, if you have one.

Sales 59

Sales Survey How To Omni-Channel 59

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Merchants across retail, travel, utilities, healthcare, etc. CX enhancements at scale.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

JANUARY 5, 2021

Companies with high employee experience have 142% higher employer Net Promoter Score, 28% higher productivity, 37% lower turnover rates, and 59% higher job satisfaction. Gradually, companies are learning how to calculate returns on employee experience and invest more effort in enhancing employee engagement. . Employee Pulse Survey.

Employee Experience 52

Employee Experience Measurement Net Promoter Score Effort Score 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SurveySensum

JULY 13, 2023

Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyalty programs. To assess the user-friendliness of your loyalty program.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyalty programs. To assess the user-friendliness of your loyalty program.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySparrow

JANUARY 7, 2021

Building an engaged customer base requires internal effort. Popular customer-centric brands like Google, Zappos, Starbucks have one thing in common; they invest massive efforts to empower employees and help them make efficient decisions regarding customer experience. During this crisis, online shopping is booming massively.

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

SurveySensum

FEBRUARY 20, 2024

Track key CX metrics such as CSAT score, NPS , and customer retention rates to gauge how well you’re fulfilling customer needs. Test different approaches, gather insights, and iterate on your customer journey optimization efforts to drive continuous improvement.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Track key CX metrics such as CSAT score, NPS , and customer retention rates to gauge how well you’re fulfilling customer needs. Test different approaches, gather insights, and iterate on your customer journey optimization efforts to drive continuous improvement.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

Thematic

MARCH 12, 2025

Businesses that automate feedback analysis can spot issues faster, track trends, and make data-driven improvements—all without manual effort. You just need to know where to look: Customer feedback – Reviews, surveys, NPS scores. Behavior – Purchase frequency, loyalty program engagement.

Analytics 62

Analytics Customer Insights Loyalty Programs Analysis 62

Happy or Not

JANUARY 23, 2025

These insights, such as customer sentiment, highlight emotional drivers, while quantitative metrics, like satisfaction scores , measure any variety of experience points across the entire customer journey. Addressing this issue will improve satisfaction scores and enhance their value proposition.

Customer relationships 36

Customer relationships Analytics Feedback Effort Score 36

SurveySparrow

FEBRUARY 17, 2021

People even travel to other countries if the phones aren’t releasing in theirs. . Send customer satisfaction survey questions that are specific to the loyalty program which you just launched. Based on the answers to these questions, you can decide whether to put them in your loyalty program or not. #5

Customer Satisfaction 52

Customer Satisfaction Survey How To Net Promoter Score 52