Remove Effort Score Remove Loyalty Remove Rewards Programs Remove Touchpoint
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7 Lessons To Learn From Starbucks NPS To Boost Your Customer Loyalty

SurveySensum

And because of this experience, the coffee giant currently enjoys an NPS score of 77, one of the highest in the sector! So, let’s explore some of the factors responsible for such a high score and such a huge loyal customer base. Key Drivers of Starbucks NPS Score 1. Their Loyalty Programs. Fascinating, right?

NPS 52
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Why Customer Experience Is The Real Driver Of Brand Success?

SurveySensum

It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. This is due to the fact that a greater experience fosters stronger loyalty, converting consumers into promoters with a lifetime value of 6 to 14 times – Bain & Company, Are you experienced?

Brands 83
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

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Create memories that tell your brand story

CX University

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Customer service has taught us that there is much more to a ‘transaction’ and customer success inevitably reduces customer effort, making it easier for customers to transact.

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Consumer banking: money can’t buy loyalty

Currency Alliance

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework.

Banking 40
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52
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Delighted’s retail customer experience guide for 2021 and beyond

delighted

Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Customer experience must now be consistent across all touchpoints to ensure customer needs are being met wherever customers choose to interact with your brand. Does the store carry the products customers are looking for?

Retail 70