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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. This effort is a marked improvement.

Loyalty 49
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Hybrid points programs.

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How Small Businesses Can Use Planning Platforms to Set and Track Realistic Goals

CSM Magazine

Achieve a 20% improvement in customer experience survey scores within the next quarter. Launching a rewards program for loyal customers. However, leveraging a planning platform makes this process not only achievable but efficient and rewarding. For example: Increase monthly revenue by 15% in six months.

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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

Supported management in efforts to increase productivity by motivating employees through improved rewards programs. Net promoter score: This number shows how likely current customers are to recommend a business to their friends and family. Promoters are divided into three categories: detractors, passives and promoters.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. CX enhancements at scale.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

We believe these trends will occupy most brands’ efforts during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This sounds remarkably simple, but this action delivered multiple benefits: driving program engagement.

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