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CX in the C-Suite: Webinar With Mercedes-Benz CEO

Experience Matters

As part of Customer Experience Day , I interviewed Mercedes-Benz USA (MBUSA) CEO Steve Cannon on a CXPA.org webinar called Customer Experience from the C-Suite. One of the highlights of the webinar was when Cannon said that “ customer experience is the new marketing ” and is critical for fulfilling MBUSA’s brand promise, The Best or Nothing.

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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

The positive online reviews you receive as a result of your CX strategy will be beneficial to your financial services reputation management efforts. Offer regular digital literacy classes or webinars to help customers become familiar with banking apps, online transactions, and cybersecurity practices.

Banking 195
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Reduce Customer Churn to Boost Revenue and Stay Competitive

InMoment XI

It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts. Identify At-Risk Customers Knowing who is likely to leave helps you optimize your churn reduction efforts. Leverage guides, webinars, video tutorials, and newsletters to inform customers.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

71% of organizations say customer journey mapping has successfully persuaded management to invest in CX efforts and fix existing customer problems. Document these improvements so they can serve as benchmarks for future efforts and inspire a customer-centric culture within your organization.

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The Ultimate Blueprint for Mastering Customer Service Metrics

InMoment XI

While these emotions are abstract, metrics like the Customer Satisfaction Score (CSAT ) or Net Promoter Score (NPS) can quantify them, giving businesses a clearer picture of their customers’ sentiments. For a more comprehensive understanding of CSAT scores and how they can be effectively utilized, click here.

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How to Launch the Best Voice of the Customer (VoC) Program

GetFeedback

Get your leaders and champions to see how these efforts will help your overall goals as an organization — this will earn their investment in your vision for VoC. Net Promoter Score (NPS). To calculate your company’s NPS , take the percentage of customers who are Promoters and subtract the percentage who are Detractors.

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Streamlining Feedback With Email Signature Surveys

Retently

Thus, in-signature surveys provide a low-effort yet high-impact method for businesses to stay attuned to customer needs and optimize service quality. Through simple star ratings, NPS scores, or brief open-ended questions, businesses can keep a consistent pulse on how their customers are feeling.

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