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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

For years, metrics such as the limited Net Promoter Score (NPS) and customer satisfaction (CSAT) surveys have been the backbone of CX perceived measurements along some other metrics and data. Some front-line employees, under pressure to improve scores, even game the systemnudging only happy customers to take surveysdistorting the truth.

Survey 326
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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

As a result, businesses must double down on efforts to understand their customers’ goals and pain points to drive loyalty. Get more details about the future of Voice of the Customer analysis and other key insights in our 2025 Consumer Trends Report. Low scores highlight customers at risk of churning, making it necessary to retain them.

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User Feedback for SaaS: Best Practices & Tools for Business Success

InMoment XI

This feedback supports brand reputation management efforts, attracting high-quality prospects. Here’s a breakdown of the most impactful user feedback metrics for your SaaS business: Net Promoter Score Net Promoter Score (NPS) is a commonly used metric that measures customer loyalty. It helps you stay ahead of competitors.

Tools 195
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Contact center trends in 2025: Six key takeaways from the State of the Contact Center report

Calabrio

Analytics Contact center trends in 2025: Six key takeaways from the State of the Contact Center report Share The contact center industry is at a crossroads. How successful have these efforts been? 40% of leaders report their customers increasingly expect24/7 support, while36% say theirs are seeking greater personalization and speed.

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5 Reasons Why your Field Service Performance Metrics should include Customer Effort Score

TechSee

In 2019, before the world had ever heard of COVID-19, a Research Report by Field Service News showed that field service organizations were already transitioning to a more customer-centric model. As a central part of CX metrics, Customer Effort Score (CES) is emerging as a core KPI in field services.

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Call Center Metrics: How To Track & Improve for Better Customer Service

InMoment XI

Agent Effort Score (AES) AES is a unique metric that provides insight into agent performance from their perspective. A low score indicates obstacles or sub-optimal structures that make it difficult for agents to achieve their goals. Just like with AHT, though, a low score doesn’t necessarily indicate good performance.

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Why Customer Effort Score is the CX Metric You Can’t Afford to Ignore

Interactions

Research shows that 96% of customers who experience high-effort interactions become disloyal. On the flip side, reducing effort can increase repurchase intent by up to 94%. This is where Customer Effort Score (CES) comes in. Predictive models assign an effort score to each interaction, even when no survey is completed.