Remove Effort Score Remove Resources Remove Sales
article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. Regardless of title, this leaders role is to rally different departments, secure resources, and keep the organization focused on customer-centric goals.

B2B 339
article thumbnail

Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Organizations face unique challenges that can hinder CX improvement efforts. Some of the key challenges include: Complex Stakeholder Relationships: B2B purchases typically involve multiple decision-makers and longer sales cycles. However, transforming CX in a B2B environment is not easy. Demonstrating the value of CX (e.g.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

Bain & Company [link] Bain, creators of the Net Promoter Score (NPS) framework, continues to push this model despite its increasingly exposed limitations and frustrated results. Their programs emphasize leadership alignment, operational efficiency, and proactive CX strategies that integrate marketing, sales, and service.

article thumbnail

Do You Need a Customer Experience Manager?

InMoment XI

A skilled customer experience manager not only fosters collaboration among teams but also takes charge of managing personnel and allocating resources wisely. Even marketing professionals have successfully led CX operations efforts. Some customer experience managers will have marketing experience, others will have sales experience, etc.

article thumbnail

Customer Experience ROI: Tying CX Investments to Business Success

Experience Investigators by 360Connext

But it is notoriously challenging to connect our individual efforts to clear benefits and ROI, because CX can span so many areas. Defining What Customer Experience ROI Looks Like There are countless ways to show the value of your CX efforts. Do customers often shop with you just once, and then you never see them again?

ROI 143
article thumbnail

How to Define and Execute a B2B Customer Experience Strategy

eglobalis

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. Mapping key touch-points—such as contract negotiations, product demos, and post-sales support—can highlight areas where you can enhance the experience.

B2B 382
article thumbnail

Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. A practical example is creating a steering committee that includes representatives from marketing, sales, customer service, IT, finance, and operations. The result?