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B2B CX – Strategy & Business Alignment

ECXO

Action Point: Establish a cross-functional CX governance team that ensures alignment across all departments. Step 6: Align Employee Incentives with CX Goals To drive a customer-centric mindset , CX should be embedded into employee performance evaluations and incentives. If you enjoyed this read, connect with me on LinkedIn !

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Companies that have embraced customer experience as a strategic priority have reaped rewards like stronger loyalty, more repeat business, and even higher employee engagement. Governance mechanisms should be put in place early, led by leadership. At the organizational level, a governance framework keeps everyone aligned.

B2B 339
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers. Engage Cross-Functional Teams : Involve leaders from various departments to ensure organization-wide support and integration of CX initiatives.

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7 Employee Engagement Superpowers for More than Mere Mortals

Russel Lolacher

And making that extra(ordinary) effort with your colleagues, your coworkers, your employees will only help foster a culture of community and connection (that’s a lot of C-words). Importance of Engagement. Why should you leap tall buildings in a single bound (metaphorically) when it comes to employee engagement?

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Customer Experience Maturity Model: A Framework for Improving Experiences

InMoment XI

A team can leverage the following six competencies, or customer experience management skills, to complete each stage: Lead: Key skills include strategy and governance to build, align, and sustain successful CX programs. The model encourages greater employee engagement as the CX program continues to progress.

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Customer Experience = Seeing + Being + Doing

ECXO

Customer Centricity is often driven by a passionate ambassador driven by the ambition to make a company more successful, whilst making employees and customers happy. With a Customer Centricity governance framework (‘Value’) comes visibility, and accountability. And that is where the most valuable insights lie.

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Three CX Strategy Webinars to Ramp Up Your Program

InMoment XI

From an employee side, are you doing something beyond your classic employee engagement study. Do you have an employee pulse metric by division, region, or queue? The first element is a proper governance structure. Now, is there a one size fits all metric that determines maturity?

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