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Great customerexperience means better business results. Customers will spend more, stay longer and tell their friends about the brand. If metrics like retention rate, lifetimecustomer value, and new leads from referrals are important to your company, then great customerexperience is too.
The consequences of this double whammy are highly-negative for CX: longer wait-times, higher customer dissatisfaction rates, more customer churn and diminishing revenues. Flip the coin over, and we see that employeeexperience is also suffering. The result?
Your employees, whether they engage with customers inside branches, over the phone or across digital channels, play a key role in building long-term human bonds that sustain lifetimecustomer value. A centralized, always-updating KB makes employees more efficient and boosts employeeexperience (EX).
The good news is, even at a time of physical distancing, your customers and employees still want to interact with you, but now they’re demanding that those interactions be different. Companies using self-service have 6X greater annual improvement in lifetimecustomer value, seeing much higher customer satisfaction and retention rates.
The way a customer feels about your brand will shape not only how loyal that customer is but also how often that customer refers your business to friends and family. Providing great CX increases customer loyalty and lifetimecustomer value, which directly impacts the bottom line.
She is an internationally recognized CustomerExperience Thought Leader, Coach, Keynote Speaker, and Author of ‘Customer Understanding: Three Ways to Put the “Customer” in CustomerExperience’ (and at the Heart of Your Business). LinkedIn : [link]. Website : [link]. LinkedIn : [link].
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