Optimove

MARCH 20, 2025

From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Gamification Marketing CRM 52

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Gamification 69

Gamification Sports Multi-Channel CRM 69

Optimove

JANUARY 20, 2025

With live betting accounting for 54% of total bets and live bettors spending significantly more than pre-match bettors, operators need a way to engage players at the right moments. By integrating real-time data, OptiLive helps operators increase engagement and drive in-play betting activity.

Sports 75

Sports CRM Marketing Gamification 75

Optimove

DECEMBER 18, 2024

It draws lessons from Europe’s advanced operators to help LATAM marketers optimize player engagement, improve retention, and ensure relevance through personalized campaigns. Data is highlighted as the cornerstone of competitive advantage.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Calabrio

AUGUST 7, 2019

Anyone working in the contact center industry knows Customer Contact Week (CCW) to be the end-all, be-all event for customer experience, contact center and customer care professionals. Continuously Improves Contact Center Agent Engagement and Performance. When ICCU—the number-one performing credit union in the U.S.

Contact Center 189

Contact Center Net Promoter Score Effort Score Gamification 189

Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. In this post, discover how Optimove’s AI-orchestrated gamification keeps players engaged by striking the perfect balance between challenge and ease.

Gamification 52

Gamification Engagement Sports Multi-Channel 52

Calabrio

OCTOBER 15, 2019

We’re all about our customers, and we judge ourselves by our ability to add tangible business value to their contact centers around the world, from easily managing soaring inbound volumes across multiple communication channels to leveraging new levels of customer experience intelligence to drive deeper engagement with customers.

Contact Center 40

Contact Center Self Service Gamification Analytics 40

CSM Magazine

MARCH 14, 2025

The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. Offering flexible, personalized optionslike discounts on favorite products or novel experienceskeeps them engaged. Programs showcase how gamification reinforces customer engagement while building a sense of accomplishment.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Optimove

AUGUST 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.

Gamification 52

Gamification Multi-Channel Sports Measurement 52

Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

Gamification 64

Gamification Meeting Engagement Sports 64

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This example is consistent with some overall gamification trends. Make progress and proficiency, rather than winning, the goal.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Optimove

JULY 29, 2024

Gamification Optimove revolutionizes customer engagement by powering the first AI-Orchestrated Gamification Solution. Optimove seamlessly integrates with gamification leaders Captain Up and Gamanza to unlock the entire customer journey, creating captivating experiences that keep your audience engaged and eager for more.

Gamification 40

Gamification CRM Touchpoint Customer Journeys 40

Optimove

FEBRUARY 23, 2025

Customers demand hyper-personalization, real-time engagement, and meaningful experiences across every touchpoint. AI integration and automation unlocked unprecedented capabilities: faster execution, more personalized journeys, and adaptable customer engagement strategies. But 2024 brought new possibilities.

Multi-Channel 52

Multi-Channel Gamification Self Service CRM 52

ChurnZero

MARCH 7, 2025

Additionally, 60% have solved a problem through a digital community, and 78% have engaged directly with brands at least once per quarter. This often evolves into free closed platform communities, where services such as Facebook, Slack, or Teams facilitate customer engagement, although they don’t provide data ownership.

How To 52

How To Roadmap Self Service Gamification 52

Optimove

JANUARY 28, 2025

Before operators start using OptiLive, its essential to understand its potential to transform player interaction and engagement in real-time. It combines real-time sports data with CRM insights to deliver personalized, in-play betting messages during live sporting events. FAQ #2 – What is live betting or in-play betting?

Sports 59

Sports CRM Gamification Tips 59

Optimove

DECEMBER 3, 2024

To succeed, operators must leverage real-time engagement, personalized messaging, and scalable strategies. Sports fans are no longer limited to guessing outcomes before a match starts; they can react to live events, leveraging their insights and instincts. Key takeaways: In-play betting market projected to hit $70.73

Sports 52

Sports Gamification How To Tips 52

Lithium

OCTOBER 12, 2022

The idea was that if you added some version of gamification and the proper motivation to community users, the digital community would outperform most of its competitors. Gamification floats through various strategies and online communities, but what exactly is gamification in the context of digital communities?

Gamification 52

Gamification Entertainment Video System 52

ProProfs Chat

AUGUST 6, 2021

Following this trend, employee engagement has quickly become a popular metric to gauge work satisfaction, employee productivity, and, eventually, business growth. . So how do you ensure your employees are engaged at work, and low productivity is never a reason for worry? What is Employee Engagement Software?

Employee Engagement 98

Employee Engagement Software Tools Engagement 98

CSM Magazine

JUNE 27, 2023

Businesses and groups may now use events to interact with their target audience, build brand recognition, and leave a lasting impression. By utilising the expertise of event management services , businesses can make sure that their essence is seamlessly woven into every aspect of the day, from the first invitation to the follow-up.

Brands 52

Brands Management Social Media Gamification 52

Calabrio

OCTOBER 3, 2019

So, while the concept of self-service for shift preferences, trades, overtime or time-off is nothing new, these latest innovations mark the first time that employees have the power to really manage their own schedules as unexpected life events happen on the day or as appointments pop up in the week ahead.

Self Service 145

Self Service Contact Center Gamification Competitive Advantage 145

ECXO

JANUARY 30, 2024

” Therefore, businesses should strive to create emotionally engaging experiences for their customers. This can lead to a more engaging and memorable customer experience, fostering loyalty, and encouraging repeat purchases. For a brand, this underscores the importance of creating positive, emotionally engaging experiences.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

Optimove

FEBRUARY 12, 2025

However, brands that engage one-time holiday shoppers within the first month have the best chance to turn them into multi-time customers, driving higher lifetime value and retention. These efforts not only engage customers but also position brands as a source of inspiration and utility.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

CSM Magazine

JUNE 10, 2021

So, articulate the perfect brand story, using a compelling storyboard that engages people and provides a unique competitive differentiator. Increase collaboration with gamification – Gamification creates a buzz that brings out the best in people. So how can the contact centre capture their attention?

Gamification 105

Gamification How To Call Recording Analytics 105

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. In-store events and demonstrations can also create memorable experiences that can’t be replicated online.

Retail 78

Retail Engagement Strategy Customer Experience 78

BirdEye

MARCH 29, 2024

The short, engaging snippet you share on your Instagram stories can help you connect with your audience like never before. 34 Instagram story ideas for businesses in 2024 Curious about boosting your presence and achieving greater engagement on your Instagram stories? Note : This feature is only available on the mobile app.

Social Media 109

Social Media Video Guidelines Sales 109

Lithium

DECEMBER 10, 2019

One way to increase community engagement is to apply extrinsic motivation strategies like gamification. Eighty-six percent of brands believe it is important or very important to develop customer engagement strategies across functional departments, but only 40 percent believe they currently do it.

Trends 52

Trends Customer Engagement Engagement Gamification 52

ChurnZero

NOVEMBER 17, 2023

Without the right engagement practices in place, communities risk stagnating or being abandoned. Use existing newsletters and communications to feature standout community content, offering your marketing and customer success teams additional resources to engage users and add value to routine outreach. Extend personal invitations.

Engagement 52

Engagement Strategy Gamification How To 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

ShepHyken

MAY 26, 2023

These programs go beyond transactional rewards and focus on creating meaningful, personalized interactions that foster lasting loyalty. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

Totango

FEBRUARY 14, 2022

Provide early access to a new educational resource or event. Quality time doesn’t have to mean taking your customer out for a nice meal or inviting them to a special event (which is much more difficult in our post-COVID world). Use gamification methods to encourage customers to use and engage with your product regularly.

Customer Success 91

Customer Success How To Gamification Social Media 91

Confirmit

FEBRUARY 9, 2019

One of the biggest challenges in research today continues to be engaging the youth market - whether that’s generation Z or their slightly older millennial counterparts. The key is to use the channels already heavily embedded in the generation’s psyche, making engagement a natural process rather than a forced event.

Engagement 40

Engagement Gamification Social Media Technology 40

CSM Magazine

AUGUST 27, 2024

From virtual reality simulations to gamification, the latest tech-driven approaches are transforming how businesses train their teams. Engaging Employees Through Gamification According to NIIT, gamification has emerged as a powerful tool in customer service training, offering a fun way for employees to develop essential skills.

Customer Service Training 52

Customer Service Training Training Gamification Customer Service 52

Optimove

APRIL 2, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players. It’s also a huge opportunity for operators.

Gamification 59

Gamification Sports Engagement Strategy 59

Optimove

SEPTEMBER 17, 2024

Optimove is heading to the biggest gaming event of the year – SBC Summit Lisbon – between September 24 and 26. CRM Lightning Talks: 3 Experts, 3 Topics, 10 Minutes Each Join our no-fluff lightning talk sessions on the following subjects:1) gamification , 2) Euro 2024 takeaways, and 3) the power of personalization.

CRM 64

CRM Meeting Marketing Conference 64

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. In this article, we’ll explore a few next-level approaches that are shaping the future of e-commerce engagement. Consider festive seasons or unexpected global events; businesses that employ dynamic pricing can easily adjust to these shifts.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Lithium

DECEMBER 10, 2019

One way to increase community engagement is to apply extrinsic motivation strategies like gamification. Eighty-six percent of brands believe it is important or very important to develop customer engagement strategies across functional departments, but only 40 percent believe they currently do it.

Trends 40

Trends Customer Engagement Engagement Gamification 40

CX Journey

NOVEMBER 12, 2015

All in all, it was an engaging day that was clearly popular. Most businesses now recognise that genuinely engaging your employees is a key to improving customer experience. So, it makes sense to think about gamification here. I’d advise other Customer Insight leaders to think of attending similar events.

Exercises 80

Exercises Gamification Airlines Customer Insights 80