PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

Optimove

APRIL 27, 2023

By the time you get back to the office, you’ll have spent your entire lunch hour enjoying the fun of app gamification — and with a recent study by App Annie telling us that 70% of the world’s 2,000 largest companies are using gamification in their mobile apps, you won’t be alone. Increased spend?

Gamification 52

Gamification Loyalty Programs Loyalty Study 52

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Essentially, the physical store isn’t just a place to buy products; it’s a venue where customers can engage with the brand in a meaningful way. The result?

Retail 78

Retail Engagement Strategy Customer Experience 78

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Optimove

SEPTEMBER 16, 2024

By adopting these proven tactics, you can boost player engagement, attract younger audiences, and build stronger loyalty—essential for thriving in today’s evolving market. Key Takeaways: Embrace mobile-first and digital strategies to engage modern players. Send out personalized promotions to boost loyalty.

Gamification 52

Gamification Marketing Loyalty Programs Social Media 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

OCTOBER 21, 2024

Here are some strategies to help you stand out, spark engagement, and keep customers coming back for more. Ambience isn’t just ‘nice to have’; it’s part of what keeps customers engaged – without them even realizing it. A great rewards program is intuitive, easy to join, and worth the effort. It’s just the cherry on top.

Retail 52

Retail Engagement Customer Experience Tips 52

SurveySparrow

FEBRUARY 22, 2024

For example, you could automate emails to welcome new customers, thank them for their purchases, or re-engage with those who haven’t interacted with the brand recently. This consistent engagement keeps your brand on customers’ minds. Eventually, it can foster loyalty and encourage repeat business.

Customer Retention 52

Customer Retention Software Gamification e-support 52

ECXO

JANUARY 30, 2024

” Therefore, businesses should strive to create emotionally engaging experiences for their customers. This can lead to a more engaging and memorable customer experience, fostering loyalty, and encouraging repeat purchases. For a brand, this underscores the importance of creating positive, emotionally engaging experiences.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

ShepHyken

FEBRUARY 18, 2024

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Seriously, there are good tips.

Customer Service 70

Customer Service Net Promoter Score Loyalty Programs Gamification 70

Comm100

SEPTEMBER 22, 2016

Designer and consultant, Matt Watkinson, will teach you how to make changes and improvements to your customers’ experience through his casual and engaging writing style. But the true purpose of every support team venture is to create customer loyalty. Loyalty 3.0: Customer Service Culture. by Ryan Levesque.

Customer Service 100

Customer Service Case Study Gamification Culture 100

Optimove

SEPTEMBER 7, 2020

The emergence of gamification in marketing campaigns is nothing new or novel. However, when properly implementing this technique in your marketing plan, it can boost growth and engagement, and revenue. Marketers worldwide can leverage gamification by applying it to retention and acquisition efforts. The Dos and Don’ts.

CRM 52

CRM Gamification Loyalty Programs Video 52

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. It makes the experience fun, engaging, and, most importantly, rewarding.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Clicktools

MAY 30, 2017

Before you say you reward all your loyal customers handsomely, consider this: Most loyalty rewards don’t make much of a difference for the long term. The term loyalty has morphed into short-hand speak for loyalty programs. Gamification is not a new concept. Why not gamify this?

Gamification 51

Gamification Loyalty Programs Customers Loyalty 51

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Note: A higher CRR typically indicates customer loyalty , trust, and a strong value proposition, while a lower one suggests potential churn and the need for enhanced customer engagement and service quality.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Optimove

MARCH 14, 2024

Download Now Tip #4 – During the Euro, marketers should: Increase engagement via personalized messaging: Elevate engagement levels by tailoring each message to the recipient. Utilize language and offers that convey time-sensitive opportunities, driving immediate engagement.

Tips 52

Tips Marketing Sports Gamification 52

SurveySensum

JULY 9, 2024

My Starbucks Idea One of the first things that I came across in my research to understand the dynamics of Starbucks, is the programs they have created over the years. These programs enabled them to establish engaging communication with their customers. Their Loyalty Programs. Yes, that’s right.

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. It offers features like visual marketing tools and loyalty program integration to enhance the customer experience. SaaSquatch SaaSquatch streamlines referral programs for SaaS and subscription-based companies.

Software 64

Software Marketing Multi-Channel e-support 64

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Gamification, for instance.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Retently

APRIL 18, 2024

Key Takeaways In-app NPS surveys are essential tools for gathering real-time customer feedback , improving satisfaction, loyalty, and engagement, and providing actionable insights for product development in digital-centric companies. It’s all about making sure the survey feels relevant and engaging to everyone who sees it.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

BirdEye

DECEMBER 8, 2022

Social networking sites also encourage people to engage and communicate with the brands and businesses they know and love. Engage with your followers directly through messages, comments, and posts. After all, posts that include some form of imagery increase engagement significantly compared to text alone.

Social Media 98

Social Media Brands Video Entertainment 98

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

DCX

JUNE 11, 2024

Most CX programs are stuck in the past and need a radical reboot. Stagnation in your CX program ends today. Your conversion rates are flat-lined, your engagement is in the toilet, and you're starting to wonder if this whole CX thing is even worth it. That's what gamification can do for you. Gamification!

Strategy 52

Strategy Gamification Case Study Innovation 52

Happy or Not

AUGUST 21, 2024

A striking 79% of consumers report a strong relationship with their favorite brands, whether through memberships, loyalty programs, or branded subscriptions. These loyalty avenues pay off, enabling customers to deepen their loyalty and investment.

Loyalty 36

Loyalty Strategy Retail Gamification 36

SurveySparrow

JANUARY 14, 2020

2 Engage with customers. Don’t stop engaging with your customers once they are on board. It will not only help with your brand building, but it will be a fantastic force for your customers to engage with you. #3 61% of customers say that the best way to engage them is through surprise offers or gifts. #5 9 Gamification.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

Optimove

JULY 7, 2022

Increase Engagement? – Optimize each message by leveraging personalized content, creating a sense of urgency, using dynamic content in multichannel campaigns, incorporating educational content, and driving special World Cup loyalty programs and gamified campaigns.?. Example of big event calendar. During the World Cup ??.

Tips 52

Tips Marketing Sports Gamification 52

Optimove

JULY 7, 2022

Increase Engagement? – Optimize each message by leveraging personalized content, creating a sense of urgency, using dynamic content in multichannel campaigns, incorporating educational content, and driving special World Cup loyalty programs and gamified campaigns.?. Example of big event calendar. During the World Cup ??.

Tips 10

Tips Marketing Sports Gamification 10

ProProfs Chat

JUNE 30, 2020

Create better customer loyalty programs. Loyalty 3.0: How to Revolutionize Customer Employee Engagement with Big Data and Gamification. Rajat Paharia talks about creating a human motivated system that helps you boost consistent engagement among partners, employees, and customers. Author: Rajat Paharia.

Customer Service 85

Customer Service Handbook Customer Satisfaction Loyalty 85

SmartKarrot

DECEMBER 10, 2020

SaaS gamification is one such technique that has helped businesses up to a vast extent in this context. With so little time to spare, it has become a challenge for the brands to engage their customers. Companies have been experimenting with many methods to engage customers effectively. What is SaaS gamification?

Gamification 11

Gamification Customer Success Social Media Loyalty 11

SurveySensum

JULY 19, 2023

Create Engaging Reward Programs Leverage the Power of Virtual Reality (VR) Surprise Them With Pop-up Shops Be Socially Responsible Surprise and Delight! The focus on personalization not only enhanced customer engagement but also fostered a deeper connection between customers and the Nike brand.

Retail 40

Retail Examples Customer Experience Social Media 40

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Optimove

NOVEMBER 25, 2024

By focusing on data-driven strategies, marketers can enhance customer engagement while ensuring that every dollar spent contributes to the bottom line, ultimately fostering sustainable growth in an increasingly competitive landscape. Haptic Feedback and Spatial Computing: Enhancing user experiences with touch and AR/VR interactions.

Trends 64

Trends Technology Tips Marketing 64