Optimove

DECEMBER 18, 2024

It draws lessons from Europe’s advanced operators to help LATAM marketers optimize player engagement, improve retention, and ensure relevance through personalized campaigns. As LATAM operators scale, they can follow a blueprint and gain invaluable lessons from Europe, the global leader in iGaming and sports betting.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Optimove

MARCH 20, 2025

From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Gamification Marketing CRM 52

Optimove

JULY 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: AI-orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement.

Gamification 64

Gamification Multi-Channel Sports Social Media 64

Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. In this post, discover how Optimove’s AI-orchestrated gamification keeps players engaged by striking the perfect balance between challenge and ease.

Gamification 52

Gamification Engagement Sports Multi-Channel 52

Optimove

JULY 8, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: AI-journey orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement.

Gamification 59

Gamification Multi-Channel Sports CRM 59

Optimove

AUGUST 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.

Gamification 52

Gamification Multi-Channel Sports Measurement 52

Optimove

JANUARY 28, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: OptiLive is a game-changer for scaling CRM-powered live sports marketing and creating memorable experiences that drive results. Before operators start using OptiLive, its essential to understand its potential to transform player interaction and engagement in real-time.

Sports 59

Sports CRM Gamification Tips 59

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. For example, use targeted promotions to entice casino players into Boxing Day sports betting or tempt sports bettors with festive-themed slot games.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52

Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

Gamification 64

Gamification Meeting Engagement Sports 64

CSM Magazine

NOVEMBER 3, 2023

In today’s hyper-competitive and ever-evolving online sports betting industry, it has never been more important for platforms to provide the best customer support services possible. It’s no secret that the overall satisfaction of bettors engaging with a platform is a key component for the ongoing success of sport betting services.

Sports 52

Sports Customer Satisfaction Gamification Strategy 52

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Gamification as an overall strategy for interacting with customers is also estimated to grow 30% from its current $7.17 esports = ‘real’ sports. billion valuation over the next five years.

Marketing 106

Marketing Sports Advertising Gamification 106

Optimove

FEBRUARY 23, 2025

Customers demand hyper-personalization, real-time engagement, and meaningful experiences across every touchpoint. AI integration and automation unlocked unprecedented capabilities: faster execution, more personalized journeys, and adaptable customer engagement strategies. But 2024 brought new possibilities.

Multi-Channel 52

Multi-Channel Gamification Self Service CRM 52

Optimove

DECEMBER 20, 2024

sports betting market is booming, with millions of new players joining the action each year. Multi-product customers are generally more attractive due to their higher engagement, loyalty, and contribution to revenue growth. however, this figure lags significantly, with only 2% of sports bettors making the switch to multi-players.

Sports 52

Sports Gamification Loyalty Programs Tips 52

Michelli Experience

JANUARY 17, 2017

Game theory obviously plays a role in “gamification” of mobile apps, online contests, or even the creation of buying incentives. In his article Mark identifies three key ways that designers in the video and mobile gaming industry create “gamer engagement”, loyalty, and spend. billion customers. Those 3 areas are: Promotion.

Customer Experience 100

Customer Experience Gamification Banking Sports 100

NICE inContact

JANUARY 24, 2017

A good change management strategy involves communicating with and engaging your end-users long before your actual Go-Live date. Work with your HR partner to understand what you can do, but some typical ideas include pajama day, favorite sports team day, and more. Build Excitement for Go-Live. Make Go-Live day FUN!

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Call Center Technology Contact Center Gamification 120

Optimove

NOVEMBER 29, 2022

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. May the football be truly great and may the best team win… The post Your Sports Bettor’s National Team Is Out of the World Cup. Build a marketing plan.

Sports 52

Sports Gamification Groups Trends 52

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Essentially, the physical store isn’t just a place to buy products; it’s a venue where customers can engage with the brand in a meaningful way. The result?

Retail 78

Retail Engagement Strategy Customer Experience 78

Optimove

AUGUST 9, 2024

The CRM marketing solutions provider has announced partnerships with Captain Up and Gamanza Engage, two companies that specialize in gamification and player engagement platforms. It aims to increase retention rates and deeper player engagement for Captain Up and Gamanza.

Gamification 40

Gamification Sports CRM Engagement 40

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

BirdEye

MARCH 29, 2024

The short, engaging snippet you share on your Instagram stories can help you connect with your audience like never before. 34 Instagram story ideas for businesses in 2024 Curious about boosting your presence and achieving greater engagement on your Instagram stories? Note : This feature is only available on the mobile app.

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Social Media Video Guidelines Sales 109

CSM Magazine

DECEMBER 22, 2023

Examples of interactive ads that use OOH solutions include augmented reality ads, gamification, and experiential marketing. Gamification adds an element of fun to regular billboards, such as turning it into a game to engage the public.

Connections 52

Connections Strategy Marketing Gamification 52

Optimove

SEPTEMBER 28, 2023

Mega sporting event? Make sure you identify your new players, create a new marketing segment for them (and start breaking it into personas), and engage them regularly. Look at logins and email openings to measure how engaged those players are.   To keep them, you must know who they are.

Sports 52

Sports Gamification Examples Marketing 52

Optimove

APRIL 2, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players.

Gamification 59

Gamification Sports Engagement Strategy 59

Optimove

NOVEMBER 2, 2022

Additionally, for instant gratification and increased engagement, consider asking subscribers to “vote” for their favorite products, players, or teams to receive promotions, offers, and more follow-up campaigns. #2 Web-slicing content allows for real-time updates on match scores and progress live on the email your subscribers open.

Tips 52

Tips Multi-Channel Social Media Sports 52

Optimove

AUGUST 25, 2022

Yes, they like the sport, they follow it loosely but probably not daily. Mega sports events – the Superbowl or Champions League Final – always leave a mark, grab attention and attract new players. Look at logins and email openings to measure how engaged those players are. . What makes them tick? What’s the difference?

Sports 52

Sports Gamification Examples Data 52

BirdEye

DECEMBER 8, 2022

Social networking sites also encourage people to engage and communicate with the brands and businesses they know and love. Engage with your followers directly through messages, comments, and posts. After all, posts that include some form of imagery increase engagement significantly compared to text alone.

Social Media 98

Social Media Brands Video Entertainment 98

Optimove

JULY 7, 2022

In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. Increase Engagement? Look at logins and email openings to measure how engaged those players are. So, this puts the focus heavily on reactivated and new players.? Retain players?

Tips 52

Tips Marketing Sports Gamification 52

Optimove

JULY 7, 2022

In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. Increase Engagement? Look at logins and email openings to measure how engaged those players are. So, this puts the focus heavily on reactivated and new players.? Retain players?

Tips 10

Tips Marketing Sports Gamification 10

SurveySparrow

JULY 5, 2022

You can engage users with a variety of prototypes to test and refine concepts. Headspace’s engagement strategy. It uses gamification to keep people hooked to the app. By introducing gamification, not only do they keep the customers engaged, but they also reduce and increase their retention rate.

Gamification 52

Gamification User Experience Travel Apparel 52

ClearAction

NOVEMBER 21, 2015

After restructuring – which is essential to prevent cynicism from lipstick on a pig — add gamification to stimulate transformation from old habits to a new way of life. Related articles: Customer Experience Improvement is a Team Sport. What erodes trust? Incongruence with expectations. The cost is high.

Customer Experience 48

Customer Experience Gamification ROI Customer Experience Management 48

Optimove

NOVEMBER 19, 2024

While gamification alone promises to deliver this, the magic happens when game-like elements meet AI solutions to create highly personalized, dynamic, and unforgettable experiences for each player. This best-of-breed approach doesn’t just enhance engagement—it transforms it.

Gamification 52

Gamification Return on Investment Sports ROI 52

Optimove

JANUARY 13, 2025

Re-engage your churned customers with this guide Download Now Why it Matters: For marketers, ICE 2025 is more than just an industry eventits a chance to stay ahead of the curve. Key takeaways: Cutting-Edge Solutions: Discover Optimoves latest advancements in AI and personalized marketing to elevate player retention and engagement.

CRM 52

CRM Gamification Sports Innovation 52

Optimove

OCTOBER 23, 2024

Optimove has secured partnerships with Captain Up and Gamanza Engage to launch a new gamification solution orchestrated by Artificial Intelligence.

Gamification 40

Gamification Sports Customer Journeys Technology 40