Alida

MARCH 27, 2018

With more than 200 leaders in insight, innovation, marketing and customer experience in attendance, the luxurious MO was the perfect location for the sold-out, informative event. “Customer loyalty comes from the heart, as opposed to the mind… you have an emotional bond with the customer.”

Brands 124

Brands Hotels Rewards Programs Insurance 124

Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

SurveySensum

JULY 26, 2023

According to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. These programs will help you foster a long-lasting and meaningful relationship with your customers. But why is that a big issue?

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

Strativity

MAY 25, 2023

Restaurant brands that invested early in proprietary customer engagement platforms are now stronger, including Starbucks with its highly personalized mobile app, Pizza Hut with its top-rated loyalty program, Panera with its brand-defining digital customer experience, and Chick-fil-A with its outstanding omnichannel platform.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 60

Rewards Programs Hotels Travel Chief Customer Officer 60

Experience Investigators by 360Connext

APRIL 23, 2015

It also stores all your travel reward program membership numbers, your points, and includes alerts about flights, seat trackers for crowded airplanes, and more. One innovation is using API partnerships to provide even more information to the travelers at the time it’s most relevant to them.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

SurveySensum

JULY 19, 2023

This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth. Create Engaging Reward Programs Leverage the Power of Virtual Reality (VR) Surprise Them With Pop-up Shops Be Socially Responsible Surprise and Delight! 74% is a lot, right?

Retail 40

Retail Examples Customer Experience Social Media 40

Second to None

FEBRUARY 19, 2019

3] Offering a sense of familiarity and consistency, private brands have proven to increase trust and loyalty in customers. Data shows that 55% of people would not return to stores with poor customer engagement. [5] Offering samples is an interactive way to market private label products and increase customer engagement.

Industry 73

Industry Brands Rewards Programs Loyalty 73

ReviewTrackers

MARCH 14, 2019

Fickle consumer loyalty and ever-changing preferences. Sure, banking customers and policyholders might be impressed with your digital strengths, rewards program, or coverage options. Doing so will give your company a better understanding of how consumers interact and engage with your brand. Regulation. Reputation issues.

Banking 94

Banking Customer Journeys Touchpoint Rewards Programs 94

Second to None

FEBRUARY 19, 2019

3] Offering a sense of familiarity and consistency, private brands have proven to increase trust and loyalty in customers. Data shows that 55% of people would not return to stores with poor customer engagement. [5] Offering samples is an interactive way to market private label products and increase customer engagement.

Industry 48

Industry Brands Rewards Programs Loyalty 48

Second to None

APRIL 3, 2018

2] Fast-casual brands need to make sure they are churning out positive customers via these interactions, because it is an easy source of establishing loyalty. By establishing this loyalty via online interactions, your brand will be cementing its place as a significant player in the industry, especially as these avenues become more pervasive.

Brands 63

Brands Consumers Rewards Programs Loyalty 63

SurveySensum

FEBRUARY 28, 2024

This no-cost, online feedback software is specifically tailored to enhance employee engagement, satisfaction, experience & the organization’s growth. By enabling anonymous participation, Vevox promotes increased engagement and involvement in the feedback process. Assists in implementing reward programs.

Tools 52

Tools Feedback Analysis Survey 52

NobelBiz

JULY 31, 2023

In the contact center world, it’s a carefully designed process that efficiently manages incoming calls, keeping customers engaged with informative on-hold messages while automatically routing them to the most suitable agent.

Communication 52

Communication Call Center Wait Times Contact Center Software 52

Qualtrics

APRIL 23, 2020

Speak to any long-tenured employee at your company and they’re likely to have a plaque or watch that proves their loyalty. The first few years of employment are crucial for recognition and engagement. Today, companies are ditching their service award program for continuous recognition. Be transparent with your reward programs.

Rewards Programs 26

Rewards Programs Employee Experience Policies eBook 26

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty? How to build brand loyalty? There is an out and out need to rethink what brand loyalty really means.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. In short, mobile empowers brands to engage customers in new ways. Its loyalty-building aspects don’t end there, though.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

SmartKarrot

NOVEMBER 2, 2020

It will help increase brand loyalty which translates to customer loyalty and retention.”. Hung Nguyen leads content marketing efforts for Smallpdf , an innovative document management platform, based in Switzerland. This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers. Unique, Innovative Products and Offers.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

SurveySparrow

JUNE 19, 2023

It goes above and beyond, leaving a lasting impression and fostering loyalty. Exceptional customer service extends beyond that, keeping a conversation going, staying engaged, and ensuring customers know they matter even after they’ve walked out the door or clicked ‘buy now.’ ” Yes, you read that right!

Customer Service 52

Customer Service Customer Experience Net Promoter Score Exceptional Customer Service 52

Second to None

APRIL 12, 2018

Segmentation and target marketing will better engage your customers, build loyalty, increase customer lifetime value, and improve your return on investment.” By monitoring and engaging with reviews, marketers can work with the management and kitchen team to hone in on the menu or even decor and service.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

SuiteCX

JANUARY 19, 2015

It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements. Click here to view SlideShare. Yep, we’ve been at this a while. 10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52