What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players
Optimove
SEPTEMBER 16, 2024
By adopting these proven tactics, you can boost player engagement, attract younger audiences, and build stronger loyalty—essential for thriving in today’s evolving market. Key Takeaways: Embrace mobile-first and digital strategies to engage modern players. Implement gamification and loyalty programs for deeper player engagement.
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