Alida

NOVEMBER 10, 2016

Many smart companies use Net Promoter Score (NPS) to measure how well they’re meeting the needs and expectations of their customers. What is a Net Promoter Score, exactly? Created by customer loyalty researcher Frederick F. What are the main advantages of the Net Promoter Score?

Net Promoter Score 208

Net Promoter Score NPS Effort Score How To 208

Retently

JULY 16, 2024

Most companies focus on continuously improving their customer satisfaction, and tracking Net Promoter Score is an important step in building a culture of Customer Success. Over the years, Net Promoter Score has proven to be a key customer satisfaction metric. Here’s why: Not all customers are the same.

Net Promoter Score 148

Net Promoter Score Effort Score NPS Customer Satisfaction 148

Michelli Experience

APRIL 5, 2017

I am a huge proponent of the concept behind the Net Promoter Score® (NPS)®. Those who indicate 9 or 10 are classified as promoters, 7 and 8 are referred to as passives, and respondents who answer 6 or below are viewed as detractors. Detractors are subtracted from Promoters leaving a Net Promoter Score®.

Net Promoter Score 278

Net Promoter Score Loyalty NPS Effort Score 278

eglobalis

MARCH 13, 2025

Unlike transactional B2C interactions, B2B relationships are built on long-term trust and consistent value delivery, meaning CX directly impacts customer retention, loyalty, and revenue. The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage.

Leadership 235

Leadership B2B B2C Effort Score 235

Lumoa

FEBRUARY 9, 2023

Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service. It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

NOVEMBER 22, 2024

Net Promoter Score Churn Rate Customer Lifetime Value Retention Rate Customer Satisfaction Score Free-to-Paid Conversion Rate Customer Effort Score Activation Rate Lead Conversion Rate Customer feedback metrics provide data-driven insight into user activity and engagement.

Tools 195

Tools Feedback Effort Score Net Promoter Score 195

Retently

OCTOBER 16, 2023

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

Net Promoter Score 141

Net Promoter Score Metrics NPS Customer Satisfaction 141

GetFeedback

OCTOBER 10, 2018

To identify these loyal customers, Reichheld advises implementing a Net Promoter Score (NPS) survey, which is a simple way of gauging a customer’s loyalty to your brand and a good predictor of how well your business will perform. Create your NPS survey. See here for a step-by-step guide to calculate your NPS.

Net Promoter Score 170

Net Promoter Score NPS Survey Brands 170

GetFeedback

FEBRUARY 15, 2019

It’s time to implement a Net Promoter Score (NPS) program. Net Promoter Score is a trusted measure of customer loyalty. The Net Promoter Score survey isn’t where the magic happens—it’s where it begins. Many companies measure NPS, but few use it to its fullest potential.

Net Promoter Score 150

Net Promoter Score NPS Effort Score How To 150

InMoment XI

DECEMBER 10, 2024

The key is to build trust and loyalty through positive experiences that convert potential losses into growth opportunities. It enables you to pinpoint specific user profiles for re-engagement. Addressing these drivers allows you to enhance satisfaction, loyalty, and retention.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

eglobalis

MARCH 30, 2025

For years, metrics such as the limited Net Promoter Score (NPS) and customer satisfaction (CSAT) surveys have been the backbone of CX perceived measurements along some other metrics and data. A sudden drop in user engagement or a surge in support contacts can flag an issue immediately.

Survey 317

Survey Banking NPS Effort Score 317

eglobalis

SEPTEMBER 5, 2024

In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged. Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty.

Metrics 424

Metrics Customer Success Customer Experience Effort Score 424

Retently

AUGUST 23, 2023

We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. A higher response rate means better customer engagement, which in turn translates into greater accuracy and a reduced risk of sampling and selection bias. On the flip side, if your NPS drops, pay attention.

Net Promoter Score 147

Net Promoter Score B2B Company B2C 147

eglobalis

FEBRUARY 3, 2025

Example: A manufacturing company using Salesforce Einstein saw a 25% increase in customer engagement by delivering personalized product recommendations based on past purchases and browsing behaviour. For example, a financial services client of Salesforce increased customer engagement by 25% by optimizing its journey maps using AI insights.

B2B 387

B2B Customer Journeys Customer Experience Chatbots 387

ECXO

MARCH 6, 2025

Companies that have embraced customer experience as a strategic priority have reaped rewards like stronger loyalty, more repeat business, and even higher employee engagement. These are opportunities where exceptional experience can strongly influence a customers loyalty and spend. This is an advantage in gathering rich feedback.

B2B 339

B2B Customer Journeys How To Effort Score 339

eglobalis

JUNE 27, 2024

Companies like Zendesk, Freshdesk, and ServiceNow use these tools to monitor customer sentiment and resolve problems quickly, thereby improving satisfaction and loyalty. Successful execution ensures that the company lives up to its promises, thereby fostering trust and loyalty among customers.

Strategy 455

Strategy Customer Experience Net Promoter Score Customer Centricity 455

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. 5 Ways to Build Customer Loyalty in Retail.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Great customer experiences foster loyalty. Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

GetFeedback

JUNE 22, 2019

The same holds true for your Net Promoter Score survey. What is Net Promoter Score (NPS)? Net Promoter Score surveys are a type of customer experience survey. Remember that your NPS survey represents a valuable customer loyalty metric. Personal experiences drive loyalty.

NPS 304

NPS Net Promoter Score Survey Effort Score 304

ECXO

JULY 29, 2024

A truly effective CX strategy goes beyond basic customer interactions, integrating every aspect of the organization to provide seamless and high-quality customer engagement. Companies like Help Scout, Zoho Desk, and HappyFox use these tools to monitor customer sentiment and resolve problems quickly, thereby improving satisfaction and loyalty.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

ECXO

DECEMBER 4, 2024

These distinctions arise from the inherent characteristics of their business models, the nature of their offerings, and the way they engage with end consumers. In SaaS, customer success often focuses on proactive engagement, usage analytics, and ensuring customers extract maximum value from their subscription-based services.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

InMoment XI

OCTOBER 23, 2024

Consistently providing exceptional service can strengthen loyalty and reduce the likelihood of customers looking elsewhere. With the help of an easy-to-understand digital interface, you can simplify user navigation and encourage higher levels of engagement with your service. Leverage and emphasize community engagement.

Banking 195

Banking Customer Experience Effort Score Financial 195

ECXO

AUGUST 19, 2024

Continual refinement ensures that customer needs are met more efficiently, leading to increased loyalty and satisfaction. Forrester reports that businesses prioritizing CX experimentation see notable gains in customer loyalty and satisfaction. The ECXO is an open access CX Professional Business Network.

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

GetFeedback

FEBRUARY 17, 2020

This question is the most basic NPS question and it can yield powerful insights about customer loyalty at key stages of the customer journey. NPS is a key indicator of customer loyalty. Net Promoter Score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

NPS 195

NPS Measurement Loyalty Net Promoter Score 195

Feedbackly

SEPTEMBER 7, 2023

In this regard, a metric like NPS which focuses on one aspect of loyalty-advocacy, falls short in its delivery. You will still require NPS to keep a check on the loyalty and retention levels. As far as we can predict, NPS will remain an important measure of loyalty, favored for its simplicity. appeared first on Feedbackly.

Net Promoter Score 105

Net Promoter Score NPS Omni-Channel Touchpoint 105

Calabrio

MARCH 25, 2025

Workforce Management How to Measure, Evaluate, and Improve Call Center Agent Performance Share In today’s competitive business landscape, call center agents serve as the critical frontline, directly shaping customer perceptions and driving brand loyalty. Invest in Agent Engagement A highly engaged agent is a productive agent.

Call Center 130

Call Center Measurement Self Service How To 130

ECXO

JANUARY 21, 2025

Customer experience isnt just about answering emails or fixing problemsits about building trust, fostering loyalty, and showing customers that they matter. Net Promoter Score, Customer Effort Score) and set clear goals to improve them. Action: Regularly review customer satisfaction metrics (e.g.,

Customer Experience 156

Customer Experience Social Media Net Promoter Score Innovation 156

Lumoa

MARCH 20, 2018

Employee Engagement: Employees are aligned with the goals of the organization. Gartner defines it as " the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy ". Wondering which metric to choose?

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Retently

MAY 15, 2024

If you’re managing a website and wondering how to gauge if your visitors are digging their experience, then Net Promoter Score ® might have popped up on your radar. Let’s start by looking at the pros and cons of surveying your website visitors for Net Promoter Score and direct feedback.

Net Promoter Score 78

Net Promoter Score NPS Effort Score Ecommerce 78

GetFeedback

DECEMBER 26, 2018

By measuring reliably, companies get an honest look at the factors driving and killing brand loyalty. Social is steadily rising to the top of all customer engagement channels, and it will likely stay there. Net Promoter Score (NPS) measures customer loyalty with a simple question: How likely are you to recommend us?

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

C3Centricity

AUGUST 20, 2024

As we all know, customer satisfaction is no longer enough to secure brand loyalty – if it ever was! Customer delight refers to exceeding customer expectations to create a positive emotional reaction, leading to stronger loyalty and advocacy. This indicates that satisfaction alone does not guarantee loyalty.

Loyalty 156

Loyalty Measurement Brands Net Promoter Score 156

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. CX leaders need to present strong business cases for every step of their journey. And the results that go with them!)

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Lumoa

AUGUST 25, 2020

They strike at the heart of the concept of customer engagement, that oft-used buzzword you’ll find referenced across the internet. But what is customer engagement? By the time we’re through, you’ll have a clear understanding of how to improve your customer engagement and ways to quickly get started. What Is Customer Engagement?

Customer Engagement 195

Customer Engagement Engagement How To Social Media 195

Retently

JANUARY 13, 2025

CES helps you understand if youre delivering on that promise of ease, which directly impacts loyalty and long-term growth. High scores mean youre on the right track. Low scores? Reducing effort directly boosts satisfaction, loyalty, and repeat business. NPS looks at loyalty. CSAT measures satisfaction.

Measurement 116

Measurement Tools Effort Score Multi-Channel 116

InMoment XI

SEPTEMBER 20, 2023

In this blog, we take a look at the findings specific to the retail industry and delve into the secrets of CX leaders and the key net promoter score drivers that propel them to the top of the leaderboard! Making it easy for customers to access help, both online and offline, is another critical factor in building loyalty.

Net Promoter Score 195

Net Promoter Score NPS Retail Trends 195

GetFeedback

FEBRUARY 15, 2019

Furthermore, a Harvard Business Review study concluded that emotionally engaged customers are three times more likely to purchase another product from your company, and three times more likely to recommend your company. Customer experience strategies will result in nothing without engaged and invested employees. About the guest author.

Strategy 322

Strategy Customer Experience Net Promoter Score Social Media 322

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. It shows customers their voices are heard , leading to higher loyalty and retention. If scores drop, is it because of longer wait times, unhelpful responses, or an issue with a specific agent?

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115