Optimove

FEBRUARY 6, 2025

Where bettors migrate to after the NFL season : 48% move to another sport. This group is still engaged and can be targeted with cross-sell offers for upcoming events 14% try casino gaming A smaller but valuable segment that can be nurtured for subsequent sportsbook betting 39% churn How to keep players engaged post-season?

Sports 75

Sports Tips CRM Groups 75

Optimove

DECEMBER 9, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.

Gamification 52

Gamification Engagement Sports CRM 52

Beyond Philosophy

DECEMBER 14, 2017

Therefore, I was surprised as you are to learn the Customer Experience you provide does not create loyalty; it is the experience customers remember you provide that creates loyalty. Likewise, if the cleaners lost your sport coat, you would remember that, too. Moreover, it can help you build loyalty toward your brand.

Loyalty 151

Loyalty Sports eBook Consulting 151

CX Accelerator

DECEMBER 5, 2017

With a fresh outlook on employee engagement, you can create a working environment worth sticking around for. This article will focus on three essential (but rarely discussed) engagement techniques specific to service professionals Peer-To-Peer Relationship Focus Do you want to know the top reason people stay at their jobs?

Loyalty 140

Loyalty Customer Service Contact Center Sports 140

Kayako

MARCH 21, 2022

Investments in customer service can boost brand loyalty and revenue growth. Optimizing the customer service experience for both employees and customers boosts brand loyalty and revenue growth. One stark example is in many healthcare brands where the marketing to enroll customers is professional, empathetic, and engaging.

Customer Service 296

Customer Service Social Media Ecommerce Competitive Advantage 296

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Number three is my favorite: Invest in CX, and Brand Loyalty will pay you back.

Customer Service 74

Customer Service Sports Rewards Programs Comparison 74

Optimove

JUNE 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Keeping sports bettors engaged after their favorite team is eliminated helps maintain player loyalty and drive continuous interaction. Promote fantasy leagues and daily fantasy sports to provide year-round engagement opportunities.

Sports 69

Sports Tips Engagement Analytics 69

Experience Investigators by 360Connext

NOVEMBER 2, 2015

For those of us who are sports fans (cough cough, Go Cubs!) The post Sports Lessons – How to Turn Customers into Fans appeared first on Customer Experience Consulting. it’s sometimes weird to hear about our beloved teams as “products.” In the last few months, I’ve had the privilege of getting an up-close […].

Sports 110

Sports How To Consulting Customers 110

Optimove

NOVEMBER 20, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. Data shows that 81% of U.S.

Tips 64

Tips Sports Loyalty Programs Loyalty 64

Experience Investigators by 360Connext

APRIL 27, 2021

Consider what customer-centric brands are doing to earn customer loyalty. Cultivate an engaging company culture. Only 30% of the American workforce is properly engaged. Happy, comfortable, and engaged employees will go the extra mile to delight customers. . Customer experience is a long game and a team sport.

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

Optimove

JANUARY 14, 2025

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights iGaming Pulse highlights the importance of player retention for sports betting operators, with data from the 2023-2024 NFL season showing significant dips in player activity during key moments like playoffs and championships.

Gamification 52

Gamification Sports Loyalty Groups 52

Optimove

DECEMBER 18, 2024

It draws lessons from Europe’s advanced operators to help LATAM marketers optimize player engagement, improve retention, and ensure relevance through personalized campaigns. As LATAM operators scale, they can follow a blueprint and gain invaluable lessons from Europe, the global leader in iGaming and sports betting.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Gamification 69

Gamification Sports Multi-Channel CRM 69

Beyond Philosophy

NOVEMBER 7, 2016

They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Employee Engagement: Your employees are people, and likely support the same team or local causes. Our 7th Imperative is: Realize that the only way to build customer loyalty is through customers’ memories.

Sports 167

Sports Effort Score Rewards Programs Transportation 167

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Strategic Investments in Customer Experience As we often say, CX is a team sport. And the results that go with them!)

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Experience Investigators by 360Connext

DECEMBER 8, 2020

Are there leaders who aren’t engaged with the work around improving the customer experience who should be? When it comes to the worst complaints from customers, do other leaders understand how these issues impact customer loyalty, ratings or future purchases? Customer experience is a team sport.

Customer Experience 329

Customer Experience Net Promoter Score Effort Score Exercises 329

CSM Magazine

SEPTEMBER 26, 2024

Customer support has become a critical component in the highly competitive sports betting industry. As the market grows, platforms are increasingly looking for ways to differentiate themselves, and top brands are using exceptional customer service as a key strategy to build loyalty.

Sports 52

Sports Loyalty Multi-Channel Brands 52

Lumoa

FEBRUARY 6, 2018

There are many organisations embracing a people-centric approach to business (be it employee engagement on CX or on developing strong CX programmes) but there remain a large number who fail to fully grasp the need for change. It’s too easy to overlook the employee engagement and try to deploy CX outside of an holistic organisational approach.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Optimove

MARCH 25, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. This means a player completing a high-stakes bet can instantly unlock a personalized challenge, keeping them engaged without delays.

Gamification 52

Gamification Multi-Channel How To Sports 52

Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition. Cultural Context.

Sports 53

Sports Engagement Marketing Entertainment 53

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. This starts with a seamless approach to fan, customer, and team engagement that can manifest in many ways from on-site, touch-activated, multi-sensory, virtual experiences to off-site communities. We just have to make sure it’s for the better.

Sports 50

Sports Technology Engagement Wireless 50

Optimove

OCTOBER 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: This blog discusses how Opti-X employs AI technology to enhance personalization in customer interactions, which can lead to increased engagement and satisfaction. Timely Engagement with AI-Triggered Campaigns Timing is everything when it comes to engaging customers.

Sports 52

Sports Customer Journeys Touchpoint Engagement 52

CSM Magazine

NOVEMBER 6, 2024

A franchise that prioritizes customer care earns loyalty, boosts its reputation, and encourages positive word-of-mouth. Good service builds customer loyalty, making people feel valued and understood. For instance, a gym franchise could host fitness events in the community or sponsor local sports teams.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

ProProfs Chat

NOVEMBER 19, 2021

This customer rating system is used to capture the overall customer satisfaction with a company’s product or service and their loyalty to the brand. To create an engaging poll and mix up the flow of your presentation, funny poll questions are a great way to go. Sports Poll Questions. What is your favorite sport to watch?

Engagement 98

Engagement Sports Net Promoter Score Effort Score 98

Alida

AUGUST 24, 2016

How will you keep us engaged? We value companies that place emphasis on wellness perks, such as gym memberships, outdoor common spaces, nutritional snacks and team sports activities. Any hint of deceitfulness or inauthentic business practices, however, is a major loyalty killer. Millennials have a fantastic nose for BS.

Engagement 100

Engagement How To Culture Policies 100

Beyond Philosophy

MAY 25, 2018

You might expect to be rewarded for this long-term loyalty. and asked them to remove sports from our subscription. But even without the sports, our bill was going to be £50 a month. Loyalty and trust are more than just a transaction. Revealing the Remarkable Secret to Building Customer Loyalty.

Trends 133

Trends Insurance Sports Travel 133

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. Moreover, with an influx of new players, this post explores how its the perfect moment to build trust and foster loyalty to turn seasonal players into long-term customers.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52

ECXO

JULY 16, 2024

Ensuring that employees get sufficient sleep translates to consistent and reliable service, reinforcing customer trust and loyalty. Employees who consistently get enough sleep are less likely to experience burnout, ensuring long-term productivity and engagement.

Customer Experience 348

Customer Experience Policies Culture Innovation 348

Optimove

JUNE 12, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: The Euro 2024 Wagering Intentions Report provides a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value. The Guide to Mobile Marketing Perfect your retention-focused mobile marketing with this 101 guide.

Sports 52

Sports Report Analysis Loyalty 52

Alida

AUGUST 12, 2016

Brands of all sizes around the globe are trying to engage Millennials and understand what motivates them and drives their attitudes and behaviors. How can marketers best engage with millennials? What are the consumer insight best practices when trying to engage millennials? How do I keep millennials engaged?

Customer Insights 100

Customer Insights Engagement Marketing Social Media 100

Think Customers

DECEMBER 31, 2014

As news outlets and blogs publish their lists of the good, bad, and ugly for everything from movies, songs, YouTube videos, celebrity couples, technologies, and sports moments, to tweets, Instagram posts, hacks, images, selfies, advertisements, and so on, I''m joining in with my lists of cheers and jeers in the customer experience world.

Customer Experience 103

Customer Experience Sports Advertising Video 103

BirdEye

APRIL 23, 2025

A focused CX strategy enhances customer satisfaction, loyalty, and overall business outcomes. Customer experience (CX) refers to a customer’s complete journey with a brand, from initial awareness to post-purchase engagement. However, consistently positive experiences build trust, loyalty, and long-term advocacy.

Strategy 52

Strategy Customer Experience Customer Journeys Social Media 52

Optimove

MARCH 20, 2025

By tapping into human desires for achievement and recognition, brands can create highly engaging experiences that drive loyalty, increase conversions, and build emotional connections with customers. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets. The result?

Connections 52

Connections Gamification Marketing CRM 52

Optimove

DECEMBER 20, 2024

sports betting market is booming, with millions of new players joining the action each year. Multi-product customers are generally more attractive due to their higher engagement, loyalty, and contribution to revenue growth. This underperformance highlights a missed opportunity to deepen player engagement and drive retention.

Sports 52

Sports Gamification Loyalty Programs Tips 52

Optimove

SEPTEMBER 5, 2023

January 14, 2023, saw the big boost is the number of Super Bowl Sunday bettors at 113% above average  Why It Matters  The Optimove 2023-2024 Report on NFL Wagering provides invaluable insights for sports betting sites to elevate engagement, foster loyalty, and promote responsible gambling practices. 61% engage in live bets. 

Sports 52

Sports Survey Engagement Strategy 52

Thematic

FEBRUARY 9, 2025

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”   Maya Angelou’s famous quote perfectly captures why businesses must understand customer emotions—because feelings drive loyalty, spending, and brand reputation.

Analysis 62

Analysis Policies Sports Feedback 62

Oracle

JANUARY 17, 2019

CX is a connected, holistic approach to engaging consumers and meeting — or better yet, exceeding — the conscious or unconscious expectations they develop about your brand. Their conversation discussed fan loyalty and the emotional bond fans form with their favorite teams. ” To implement CX, think like a human.

Customer Experience 111

Customer Experience Sports Touchpoint Hotels 111