Experience Matters

MARCH 1, 2015

This week, I attended the annual MIT Sloan Sports Analytics Conference , Once again, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. ” 9) (Re)engaging kids is a key concern across sports.

Sports 120

Sports Conference Analytics Social Media 120

Optimove

FEBRUARY 6, 2025

DONT waste Marketing Retention Efforts on Top Tier + VIPs because they are loyal players. Where bettors migrate to after the NFL season : 48% move to another sport. If a player engages in both sports betting and casino, theyre less likely to churn. DONT waste time on Low-Tier players who will likely never pay out.

Sports 75

Sports Tips CRM Groups 75

Comm100

DECEMBER 10, 2024

Player retention isnt just about keeping users coming back; its about building long-term engagement, fostering loyalty, and ultimately maximizing lifetime value. While this might sound like marketing-speak to many, these are critically important metrics that any iGaming operator should pay close attention to.

Strategy 130

Strategy Multi-Channel Loyalty Social Media 130

Optimove

DECEMBER 9, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.

Gamification 52

Gamification Engagement Sports CRM 52

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Gamification Marketing CRM 52

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 191

Brands Sports Advertising Social Media 191

Optimove

JUNE 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Keeping sports bettors engaged after their favorite team is eliminated helps maintain player loyalty and drive continuous interaction. Promote fantasy leagues and daily fantasy sports to provide year-round engagement opportunities.

Sports 69

Sports Tips Engagement Analytics 69

Optimove

NOVEMBER 20, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. Data shows that 81% of U.S.

Tips 64

Tips Sports Loyalty Programs Loyalty 64

Totango

MAY 2, 2022

In this article, we’ll look at the mistake of not thinking of customer success as a team sport. . In other words, customer success is a team sport, and failure to think of it as such, can result in issues like slow product adoption, poor customer experiences, high churn rates and more. Operationalizing Your Teams is Essential.

Sports 112

Sports Customer Success Customer Journeys Analysis 112

Optimove

AUGUST 1, 2023

With mobile marketing, specifically push notifications for mobile apps and PWAs, sending real-time, contextual messaging is the best way to keep your players engaged; if you caught our CRM Lightning Talk at ICE 2023 , you’ll already know that real-time campaigns have 10x the engagement of their scheduled counterparts.

Engagement 96

Engagement Strategy Marketing Sports 96

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs. One main challenge for the next year is short termism.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Optimove

JANUARY 14, 2025

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights iGaming Pulse highlights the importance of player retention for sports betting operators, with data from the 2023-2024 NFL season showing significant dips in player activity during key moments like playoffs and championships.

Gamification 52

Gamification Sports Loyalty Groups 52

Experience Investigators by 360Connext

APRIL 27, 2021

Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Cultivate an engaging company culture. Only 30% of the American workforce is properly engaged. Happy, comfortable, and engaged employees will go the extra mile to delight customers. .

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Online communities provide new opportunities for improving the digital marketing customer experience in new and novel ways. esports = ‘real’ sports.

Marketing 106

Marketing Sports Advertising Gamification 106

BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. Bottom Line Up Front Successful hotel marketing isn't just about showing up. It's about building real connections and driving strong social media engagement.

Social Media 52

Social Media Hotels Strategy Marketing 52

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Gamification 69

Gamification Sports Multi-Channel CRM 69

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Ive always said that achieving excellence in service and CX is a journey without a destination.

Customer Service 73

Customer Service Sports Rewards Programs Comparison 73

Optimove

DECEMBER 18, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Guide to Advanced Customer Segmentation Download Now >> 1.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Optimove

JANUARY 28, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: OptiLive is a game-changer for scaling CRM-powered live sports marketing and creating memorable experiences that drive results. Before operators start using OptiLive, its essential to understand its potential to transform player interaction and engagement in real-time.

Sports 59

Sports CRM Gamification Tips 59

Optimove

MARCH 25, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. Conventional marketing tactics alone are insufficientplayers expect more interactive and rewarding experiences.

Gamification 52

Gamification Multi-Channel How To Sports 52

Optimove

FEBRUARY 5, 2025

The analysis is from Optimove Insights, the research arm of Optimove the #1 CRM Marketing Solution for iGaming and sports betting operators. This expansion presents significant opportunities for sports betting operators to capitalize on an increasingly active and engaged NFL betting audience.

Sports 69

Sports CRM Analysis Tips 69

Kayako

MARCH 21, 2022

Consumers feel let down when the pre-sale marketing context differs from after the sale. One stark example is in many healthcare brands where the marketing to enroll customers is professional, empathetic, and engaging. Sports affiliations are one example. Provide a positive, personalized, and engaging conversation.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

InMoment XI

FEBRUARY 15, 2023

What these additional elements suggest is that customer experience is a team sport that requires the participation, alignment, and coordination of the entire organization—and that your success will be limited if it is a grassroots effort and not a strategy led and supported by the executive leadership team.

Sports 221

Sports Leadership Lifetime Customer ROI 221

CSM Magazine

OCTOBER 24, 2024

The Role of Sound in Slot Games: An Overview Sound in slot games serves multiple purposes, each contributing to the overall enhanced player experience: Creating atmosphere and theme; Providing feedback on game events; Enhancing the excitement of wins; Maintaining player engagement during gameplay; Reinforcing brand identity.

Sports 52

Sports Transportation Video Entertainment 52

Optimove

FEBRUARY 4, 2025

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In this post, sportsbooks get insights on how to capitalize on live betting in real-time. Live betting creates multiple betting opportunities per game , increasing fun and engagement, and revenue potential. Optimove Insights analyzed data from over 4.1

Sports 59

Sports Tips Advertising Trends 59

Totango

MAY 7, 2024

By our math, that means nine out of 10 revenue-accountable leaders need a hand getting on the same page as their fellow go-to-market (GTM) counterparts. This makes sure AEs are alerted if there’s a need to re-engage with an account or an opportunity for an expansion.

Sports 103

Sports Sales Strategy Net Promoter Score 103

Storyminers

AUGUST 20, 2020

Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. Furthermore, you—as vendor/marketer—aren’t the best storyteller for your brand. How do you deliver an emotionally engaging customer experience?

Retail 264

Retail Entertainment Sports Comparison 264

AWS Machine Learning

APRIL 1, 2025

Generative AI has emerged as a powerful tool for content creation, offering several key benefits that can significantly enhance the efficiency and effectiveness of content production processes such as creating marketing materials, image generation, content moderation etc. Delete the SageMaker notebook instance.

Knowledge Base 103

Knowledge Base Healthcare Guidelines System 103

Optimove

JANUARY 28, 2025

Re-engage your churned customers with this guide Download Now Why it Matters: The Super Bowl will bring a wave of new and casual bettors. By understanding betting behavior, sportsbook operators can ensure they invest marketing efforts in high-value players and players that can be profitable.

Sports 69

Sports Engagement Strategy Analysis 69

ProProfs Chat

NOVEMBER 19, 2021

Do you find our product the best in the market? Marketing project . To create an engaging poll and mix up the flow of your presentation, funny poll questions are a great way to go. Sports Poll Questions. If you’re creating a sports poll, you can make use of the below questions: 125. Money Market. Every time.

Engagement 98

Engagement Sports Net Promoter Score Effort Score 98

Optimove

OCTOBER 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: This blog discusses how Opti-X employs AI technology to enhance personalization in customer interactions, which can lead to increased engagement and satisfaction. Timely Engagement with AI-Triggered Campaigns Timing is everything when it comes to engaging customers.

Sports 52

Sports Customer Journeys Touchpoint Engagement 52

Alida

APRIL 19, 2017

America has way too many malls, and the decline is an inevitable correction of the market. Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. For one, the closure of many brick-and-mortar stores is a direct result of “the death of malls.”

Retail 173

Retail Company Sports Fashion 173

Optimove

JULY 18, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Optimove’s iGaming Pulse aggregates anonymous sports betting player data from over 200 operators worldwide, providing daily benchmarks and trends throughout Euro 2024. Visit the Pulse for more insights. The global peak for FTDs was 87%.

Sports 64

Sports Trends Tips Engagement 64

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. It also holds a steady market share in the athletic footwear industry at 24.7%, surpassing its competitors Adidas, Puma, etc. How Nike is maintaining such a high NPS score in this competitive market?

NPS 52

NPS Loyalty Strategy Loyalty Programs 52

C Space

JANUARY 18, 2021

The new rules of engagement (according to customers). How did 2020 change the rules of engagement between customers and brands? Yet, there’s little doubt that Nike has captured the attention of the stock markets. The markets have confidence in the global brand. USD as of December 31st – and still growing).

Engagement 116

Engagement Apparel Financial Automotive 116

Comm100

NOVEMBER 3, 2017

In a formal program, there are often several levels of certification depending on the employees’ role in the organization and how deeply they’re likely to engage in social media on behalf of the company or brand. Make sure whatever materials you have about your program are fun and engaging.

Social Media 145

Social Media Course Training Marketing 145

ECXO

JULY 16, 2024

This positive perception can differentiate a company in a competitive market and become a unique selling proposition. Employees who consistently get enough sleep are less likely to experience burnout, ensuring long-term productivity and engagement.

Customer Experience 348

Customer Experience Policies Culture Innovation 348