SuiteCX

JUNE 15, 2017

Especially if a loyalty program is part of your strategy. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. For programs with a loyalty currency (e.g.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Especially if a loyalty program is part of your strategy. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. For programs with a loyalty currency (e.g.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

BirdEye

FEBRUARY 13, 2024

A multi-channel chiropractor marketing strategy, including online marketing, content marketing, and referral marketing , is recommended to increase visibility and attract new patients. Include engaging visuals like photos and videos that showcase your office and team.

Marketing 59

Marketing Social Media How To Healthcare 59

Currency Alliance

JUNE 11, 2017

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

JUNE 16, 2020

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. Constraining collaboration only constrains your ability to engage and capture insightful data.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. T he best grocery programs worldwide. Sameness even extends to discounting.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52