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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

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15 Types of social media to help boost your brand

BirdEye

Using social media to grow your business’s presence online is a great start, but keeping up with new platforms can be challenging. There are more than a dozen types of social media with more popping up every day. Table of contents Choosing the right social media types for your business 1. Social networks 2.

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12 ways to leverage local social media marketing

BirdEye

Local social media marketing is a game-changer for small business owners. Looking for a quick and actionable answer on leveraging local social media marketing? Local social media marketing is a digital strategy that leverages social media platforms to target nearby potential customers for local businesses.

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Customer Loyalty: Experiences that Increase Retention

InMoment XI

Positive experiences compel customers to engage with you again. They also require less marketing effort to keep them engaged compared to new customers. Even though they often engage with you, your competitors can still sway them. Discounts or points-based programs make customers feel valued and encourage long-term engagement.

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The Role of Customer Service in Sports Betting: How Top Brands Build Loyalty

CSM Magazine

Customer support has become a critical component in the highly competitive sports betting industry. Why Customer Service Matters in Sports Betting Because of the competition within the sports betting world, brands have to provide much more for the bettor beyond a set of attractive odds.

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The Secret is BEING Social, Not DOING Social Media

Russel Lolacher

One of the biggest mistakes I’ve seen organizations do on social media, is treating it like it’s not SOCIAL media. For example, I recently tried to engage with the twitter account of the Canadian arm of an international airline. Defining Social Media. So I tried that too. No response.

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Nielsen Sports sees 75% cost reduction in video analysis with Amazon SageMaker multi-model endpoints

AWS Machine Learning

This is a guest post co-written with Tamir Rubinsky and Aviad Aranias from Nielsen Sports. Nielsen Sports shapes the world’s media and content as a global leader in audience insights, data, and analytics. His work transformed sports sponsorship media evaluation through innovative, AI-powered solutions.

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