InMoment XI

NOVEMBER 18, 2024

Did you know that social media is the number one discovery channel for products? Types of Customer Behavior Data To fully understand customer behavior, you will need to gather different types of data that provide a comprehensive view of behavior, preferences, and engagement.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

InMoment XI

OCTOBER 29, 2024

Positive experiences compel customers to engage with you again. They also require less marketing effort to keep them engaged compared to new customers. Even though they often engage with you, your competitors can still sway them. Discounts or points-based programs make customers feel valued and encourage long-term engagement.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

InMoment XI

APRIL 3, 2025

The Rise of the Experience Economy Brands are recognizing that the quality of experiences significantly influences customer choices, so making experience-led engagement a crucial differentiator is a priority. Ensuring some consistency across these touchpoints is key. We all need to get engaged in this approach and get started.

Culture 195

Culture Social Media Loyalty Government 195

eglobalis

JULY 31, 2024

Eleven Key Technologies Enhancing Customer Experience Marketing Automation Platforms Marketing automation tools like Marketo and HubSpot streamline repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing.

Customer Experience 428

Customer Experience Social Media Analytics Chatbots 428

InMoment XI

NOVEMBER 22, 2024

Net Promoter Score Churn Rate Customer Lifetime Value Retention Rate Customer Satisfaction Score Free-to-Paid Conversion Rate Customer Effort Score Activation Rate Lead Conversion Rate Customer feedback metrics provide data-driven insight into user activity and engagement. It also shows how well your trial plan acquires new customers.

Tools 195

Tools Feedback Effort Score Net Promoter Score 195

ECXO

OCTOBER 14, 2024

5. Customer Journey and touchpoints: All departments have clarity on our target customers, which is their journey with us, as well as key touchpoints. 7. Focus on transactional surveys on critical touchpoints of the customer journey.

Customer Centricity 156

Customer Centricity Customer Journeys Effort Score Touchpoint 156

InMoment XI

OCTOBER 25, 2024

They share their thoughts on social media platforms like Facebook or Instagram or through review platforms such as Yelp and Google reviews. Be Active on Social Media You can’t underestimate the importance of social media marketing for reputation management.

Feedback 195

Feedback Management Social Media ROI 195

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. With the help of an easy-to-understand digital interface, you can simplify user navigation and encourage higher levels of engagement with your service.

Banking 195

Banking Customer Experience Effort Score Financial 195

Calabrio

MARCH 25, 2025

Today’s market leaders needand many are already relying onstrategies to engage more effectively with their audiences in a two-way dialogue. It goes beyond simply collecting feedback; it’s about actively listening to customer sentiment across all touchpoints. Are you able to understand what your customers are telling you?

Software 130

Software Customer Journeys Tools Contact Center 130

eglobalis

JUNE 27, 2024

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Real-time Customer Data Platforms (CDPs) integrate data from various touchpoints, offering a unified view of the customer.

Strategy 453

Strategy Customer Experience Net Promoter Score Customer Centricity 453

ECXO

AUGUST 12, 2024

Marketing Automation Platforms: Platforms such as Marketo and HubSpot are vital for automating marketing tasks like email campaigns, social media management, and lead nurturing. These systems offer dynamic personalization features that tailor content based on user behavior, driving engagement and satisfaction.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

BirdEye

NOVEMBER 18, 2024

Managing social media requires juggling content creation, scheduling, analytics, and engagement – tasks that can overwhelm even experienced marketers. AI tools for social media transform this complex process into a streamlined operation, helping you boost engagement while saving hours each week.

Social Media 59

Social Media Tools Multi-Channel Guidelines 59

Lumoa

FEBRUARY 9, 2023

Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service. In the context of customer experience, customer engagement is an essential element in creating strong customer relationships and customer loyalty.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

NOVEMBER 21, 2024

Their feedback across various touchpoints on the customer journey will highlight how you can better retain similar customers. The four main VoC data categories are as follows: Unstructured feedback refers to open-ended responses in the form of emails and social media content.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

Lumoa

JANUARY 7, 2021

In reality, there are several customer touchpoints along the customer journey where you can (and should!) Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all. Each of these customer touchpoints are important for the company to get right.

Customer Journeys 195

Customer Journeys Touchpoint Measurement Survey 195

ECXO

MARCH 6, 2025

Companies that have embraced customer experience as a strategic priority have reaped rewards like stronger loyalty, more repeat business, and even higher employee engagement. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

B2B 339

B2B Customer Journeys How To Effort Score 339

ECXO

JULY 29, 2024

A truly effective CX strategy goes beyond basic customer interactions, integrating every aspect of the organization to provide seamless and high-quality customer engagement. Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

ECXO

DECEMBER 25, 2024

Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant. Map the Customer Journey What to Do: Identify every touchpoint a customer has with your business, from awareness to post-purchase support. Todays customers expect companies to: 1.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

ECXO

OCTOBER 23, 2024

AI-powered chatbots and virtual assistants can engage in meaningful conversations, providing instant solutions and valuable recommendations. This level of proactive engagement not only improves the customer experience but also increases the likelihood of repeat purchases and customer loyalty. Using AI to Enhance the Experience 1.

Customer Success 207

Customer Success Customer Service Chatbots Banking 207

InMoment XI

AUGUST 20, 2024

This involves online reputation management practices such as managing platforms such as review sites, legal directories, and social media. Positive reviews and a strong reputation offer social proof, helping to alleviate anxieties about choosing the right legal representation.

Management 369

Management Social Media Report Industry 369

InMoment XI

FEBRUARY 3, 2022

That’s why we put a magnifying glass over these emerging consumers and employees in our recent 2022 Experience Trends report , to give you the intelligence you need to create a positive impact with Gen Z, whether you’re trying to convince them to become loyal customers or recruit them to be engaged employees. Check it out for free here!

Employee Experience 397

Employee Experience Customer Experience Brands Social Media 397

Retently

NOVEMBER 27, 2024

Leveraging Social Media and Influencer Marketing 8. Use multiple platforms – social media, email, PPC, and more – to create a seamless experience for shoppers, meeting them where they are. Analyze traffic sources to understand which platforms bring the most engaged visitors. Personalizing the Customer Journey 3.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

BirdEye

JANUARY 24, 2025

Driving social media reviews requires more than just asking customers for feedback. While some brands excel at review generation , others face diminishing engagement despite increased efforts. You’ll learn proven frameworks for driving genuine social media reviews in this guide.

Social Media 52

Social Media Loyalty Feedback Customer Journeys 52

InMoment XI

JANUARY 27, 2025

The customer, already engaged and receptive, books the session, which results in them purchasing additional products. Combining mountains of contact center interactions with feedback from other channels like surveys, chat, email, and social media gives you a fuller understanding of customer needs, behaviors, and preferences.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

InMoment XI

NOVEMBER 13, 2024

Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving. With effective customer experience management , you can re-engage customers who might otherwise be lost to your competition. This can include CRM data, social media, call center logs, service requests, and chat messages.

Customer Retention 195

Customer Retention How To Analysis ROI 195

eglobalis

SEPTEMBER 5, 2024

In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged. This includes proactive efforts like on-boarding, training, and engagement to drive adoption, loyalty, and renewals.

Metrics 422

Metrics Customer Success Customer Experience Effort Score 422

Comm100

OCTOBER 31, 2024

Through conversational marketing, you ensure two-way communication with your audience and offer an enhanced experience throughout all touchpoints in the buyer’s journey. Thanks to technology, AI-powered solutions help you achieve the set goals and engage the intended audience.

Marketing 130

Marketing Chatbots Social Media e-support 130

InMoment XI

JULY 5, 2022

To do this, you need to have a guest experience solution that allows you to listen to customer feedback on any and every possible channel, including: Review sites Social media In-App feedback Third-party delivery reviews Direct survey feedback Microsurvey feedback Employee feedback Call center data Video feedback And more!

Guest Experience 370

Guest Experience Brands eBook Multi-Channel 370

InMoment XI

DECEMBER 10, 2024

It enables you to pinpoint specific user profiles for re-engagement. Use surveys and social media monitoring to capture insights into customer experiences. Focus on Proactive Outreach Proactive communication is an important part of re-engaging at-risk customers.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

ECXO

FEBRUARY 3, 2025

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. Thanks to social media and review platforms, unhappy customers now have megaphones to share their dissatisfaction. This kind of engagement shows that youre invested in their success, not just their money.

Sales 263

Sales Customer Experience e-support Examples 263

InMoment XI

MAY 10, 2022

Work toward a culture of centered on employee engagement and provide your staff with regular training, feedback, and incentives to encourage consistently excellent performance. Simply put, investing in employee engagement saves you money. social media, email marketing, online advertising, and in-store promotions).

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

InMoment XI

JANUARY 9, 2024

When customers are satisfied and engaged, they are more likely to make repeat purchases, upgrade services, enter into partnerships with your company, and explore additional offerings over time. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

InMoment XI

OCTOBER 17, 2024

Knowing how often customers engage with your product helps identify potentially loyal customers or those who may need more support to get the most out of your business. Customers discover your business through various channels, from their colleagues to social media posts. How frequently do you use our product/service?

Feedback 195

Feedback Effort Score Survey Customers 195

ECXO

MARCH 3, 2025

It helps you anticipate challenges and improve touchpoints. Actionable Insight: Create a detailed customer journey map that highlights key touchpoints, emotional highs and lows, and critical decision moments. Use video, blogs, and social media to amplify customer stories. CX Lesson: Be ready for the moment of truth.

Customer Journeys 156

Customer Journeys Customer Experience Touchpoint Case Study 156

Comm100

JANUARY 21, 2020

The digital customer journey describes how your customers move across digital touchpoints as they progress from prospect to customer to advocate. Examining your digital customer journey is critical to improving your customer experience by ensuring that every touchpoint is monitored and optimized. Remember: Mind your response time.

Customer Journeys 225

Customer Journeys B2C Social Media Omni-Channel 225

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137