This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I could start this article with a history of how technology has impacted sports betting. Its weaving itself into industries like sports betting and customer service rapidly, changing them as we know it. It offers a good example of how the sports betting landscape has changed with AI. All useful, sure.
With live betting accounting for 54% of total bets and live bettors spending significantly more than pre-match bettors, operators need a way to engage players at the right moments. Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale.
See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events.
His goal: “Treat our fans, employees, and players better than any team in sports.” I asked Hall about the connection between baseball operations and the rest of the organization, which is an area that I’ve seen clearly split-up within other professional sports teams. Hall sets the tone for his organization.
But if engagement drops, wagers do as well. OptiLive keeps that connection strong by delivering real-time, personalized messages at crucial moments, ensuring players stay engaged and ready to bet. Key takeaways: OptiLive keeps players engaged, encouraging them to bet more often and never miss an opportunity.
Re-engage your churned customers with this guide Download Now Why it Matters: With bettor participation skyrocketing, now is the time for gaming operators to refine their engagement and retention strategies to maximize revenue and long-term customer loyalty.
… The post #07: How Companies Are Learning From Pro Sports to Lead Their Teams with Cody Royle appeared first on. To listen to this episode on an Apple device, click here. To listen on Spotify, click here. To listen to this episode on another platform, click here.…
Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. To succeed, operators must leverage real-time engagement, personalized messaging, and scalable strategies. Key takeaways: In-play betting market projected to hit $70.73
The employees recognized that customer service is a team sport. Once the food is ready, it doesn’t matter whose table the food is for, whoever is available to take the hot food out immediately becomes responsible for the meal. I liked what I was seeing.
Positive experiences compel customers to engage with you again. They also require less marketing effort to keep them engaged compared to new customers. Even though they often engage with you, your competitors can still sway them. Discounts or points-based programs make customers feel valued and encourage long-term engagement.
They collectively help the Thunder achieve its mission to be “the most FAN-centric organization in professional sports.” Everywhere we went, we met happy, engaged employees (who worked for many different organizations). There are actually dozens of partners that create the OKC Thunder fan experience.
For those of us who are sports fans (cough cough, Go Cubs!) The post Sports Lessons – How to Turn Customers into Fans appeared first on Customer Experience Consulting. it’s sometimes weird to hear about our beloved teams as “products.” In the last few months, I’ve had the privilege of getting an up-close […].
Where bettors migrate to after the NFL season : 48% move to another sport. This group is still engaged and can be targeted with cross-sell offers for upcoming events 14% try casino gaming A smaller but valuable segment that can be nurtured for subsequent sportsbook betting 39% churn How to keep players engaged post-season?
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.
Re-engage your churned customers with this guide Download Now Why it Matters: Keeping sports bettors engaged after their favorite team is eliminated helps maintain player loyalty and drive continuous interaction. Promote fantasy leagues and daily fantasy sports to provide year-round engagement opportunities.
Sport fandom is a unique concept: few other cultural phenomena engage and enthral people from all over the world in the way that sport does. As time and technology have evolved, the habit of participating, talking, reading, listening, or watching sports has remained a chosen past-time for billions across the globe.
This is a guest post co-written with Tamir Rubinsky and Aviad Aranias from Nielsen Sports. Nielsen Sports shapes the world’s media and content as a global leader in audience insights, data, and analytics. His work transformed sports sponsorship media evaluation through innovative, AI-powered solutions.
Player retention isnt just about keeping users coming back; its about building long-term engagement, fostering loyalty, and ultimately maximizing lifetime value. By constructing detailed player profiles, you can gain a profound understanding of what drives each player’s engagement.
It sports what the press is calling a “Magic Mirror”. Blog Customer Engagement Customer Experience customer service Featured Recent News connected consumer innovation linkedin' Ebay’s new retail store (an effort with the until now on-line only Rebecca Minkoff store) didn’t just make me turn my head, it made me look twice.
In this article, we’ll look at the mistake of not thinking of customer success as a team sport. . In other words, customer success is a team sport, and failure to think of it as such, can result in issues like slow product adoption, poor customer experiences, high churn rates and more. Operationalizing Your Teams is Essential.
Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. or preferred sports. Data shows that 81% of U.S.
How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.
My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Ive always said that achieving excellence in service and CX is a journey without a destination.
Cultivate an engaging company culture. Only 30% of the American workforce is properly engaged. Happy, comfortable, and engaged employees will go the extra mile to delight customers. . Customer experience is a long game and a team sport. Focus on what you CAN do to gain traction and deliver for your customers.
That’s where sports betting comes in. Placing a sports bet can make any game more exciting, turning you from a casual viewer into an invested participant. This article aims to dive into what sports betting is all about and why it has become such a popular pastime for millions of customers around the globe.
See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights iGaming Pulse highlights the importance of player retention for sports betting operators, with data from the 2023-2024 NFL season showing significant dips in player activity during key moments like playoffs and championships.
The Role of Sound in Slot Games: An Overview Sound in slot games serves multiple purposes, each contributing to the overall enhanced player experience: Creating atmosphere and theme; Providing feedback on game events; Enhancing the excitement of wins; Maintaining player engagement during gameplay; Reinforcing brand identity.
Then you’ll need to work on re-engagement, and potentially refine which customers you’re converting in the first place. “Bonus” metrics We recommend that you identify custom metrics that reflect the value your specific business provides your customers. Then it could be a good moment for a quick upsell, cross-sell, or expansion campaign.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. This means a player completing a high-stakes bet can instantly unlock a personalized challenge, keeping them engaged without delays.
How AI is Transforming CDPs Download Now >> Why it Matters: OptiLive is a game-changer for scaling CRM-powered live sports marketing and creating memorable experiences that drive results. Before operators start using OptiLive, its essential to understand its potential to transform player interaction and engagement in real-time.
It draws lessons from Europe’s advanced operators to help LATAM marketers optimize player engagement, improve retention, and ensure relevance through personalized campaigns. As LATAM operators scale, they can follow a blueprint and gain invaluable lessons from Europe, the global leader in iGaming and sports betting.
The analysis is from Optimove Insights, the research arm of Optimove the #1 CRM Marketing Solution for iGaming and sports betting operators. This expansion presents significant opportunities for sports betting operators to capitalize on an increasingly active and engaged NFL betting audience.
To create an engaging poll and mix up the flow of your presentation, funny poll questions are a great way to go. Sports Poll Questions. Polls on sports are a great way to capture people’s preferences about their favorite activities, likes, and interests related to sports. What is your favorite sport to watch?
But don’t just take my word for it: Engaged employees are proven to create better customer experiences. Compassion fatigue happens when people are overwhelmed, underappreciated, or burnt out, so it’s great when your HR partners help pay special attention to keeping employees healthy and engaged.
Re-engage your churned customers with this guide Download Now Why it Matters: Optimove’s iGaming Pulse aggregates anonymous sports betting player data from over 200 operators worldwide, providing daily benchmarks and trends throughout Euro 2024. The global peak for FTDs was 87%.
What these additional elements suggest is that customer experience is a team sport that requires the participation, alignment, and coordination of the entire organization—and that your success will be limited if it is a grassroots effort and not a strategy led and supported by the executive leadership team.
Five domains in CRAG dataset are Finance, Sports, Music, Movie, and Open (miscellaneous). Domain Question Question Type Sports Can you carry less than the maximum number of clubs during a round of golf? The following table provides example questions with their domain and question type. You can connect with Prasanna on LinkedIn.
They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Employee Engagement: Your employees are people, and likely support the same team or local causes. Associating your brand with these powerful feelings creates emotional engagement with your brand, too.
One stark example is in many healthcare brands where the marketing to enroll customers is professional, empathetic, and engaging. Sports affiliations are one example. Provide a positive, personalized, and engaging conversation. Consumers feel let down when the pre-sale marketing context differs from after the sale.
Example: A blue sports car parked in front of a grand villa. Basic: A car in front of a house Enhanced: A blue luxury sports car parked in front of a grand villa overlooking Lake Como. The following example showcases Nova Reels capabilities in creating engaging visual narratives.
There are many organisations embracing a people-centric approach to business (be it employee engagement on CX or on developing strong CX programmes) but there remain a large number who fail to fully grasp the need for change. It’s too easy to overlook the employee engagement and try to deploy CX outside of an holistic organisational approach.
Live betting creates multiple betting opportunities per game , increasing fun and engagement, and revenue potential. The trends above indicate a clear shift towards intentions in live betting, with room for sportsbooks to bridge the gap between intent and action through education, real-time engagement strategies, and more.
Did you know that engaged employees are 44% more productive as compared to just satisfied workers! Engaged employees are your best assets to grow your business. But, how to measure employee engagement to ensure maximum productivity? But, how to measure employee engagement to ensure maximum productivity?
We organize all of the trending information in your field so you don't have to. Join 97,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content