Optimove

SEPTEMBER 30, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: From Netflix, sports betting, and online casinos, consumers have countless ways to connect to entertainment at their fingertips. Lotteries can position themselves as a unique and compelling form of entertainment to outshine the competition.

Entertainment 52

Entertainment Strategy Loyalty Programs Social Media 52

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

CSM Magazine

JANUARY 21, 2025

The range of entertainment includes thousands of offers from leading developers, and a user-friendly interface and the presence of multi-lingual support make the use of the platform comfortable for a wide audience. Assortment of games The variety of entertainment became one of the key factors of success.

Entertainment 52

Entertainment e-support Loyalty Programs Hospitality 52

rethinkCX

FEBRUARY 17, 2025

Gamification & Community Building Engaging customers through gamification, rewards, and exclusive communities boosts long-term loyalty. Examples include: Loyalty programs that reward continued subscriptions. Augmented reality (AR) experiences may boost engagement in e-learning and entertainment platforms.

Gamification 52

Gamification Engagement Customer Engagement e-support 52

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

CSM Magazine

FEBRUARY 17, 2025

Since its launch in 2021, the casino has established itself as a reliable operator, offering an ample selection of gambling entertainment, including slots, board games, and live casino options. Players can take advantage of generous bonuses, including welcome offers and a loyalty program.

Loyalty Programs 52

Loyalty Programs e-support Competitive Advantage Banking 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

ShepHyken

JANUARY 20, 2020

How to Run a Customer Loyalty Program by ThriveHive. ThriveHive) This article will give you a run-down on the basics of customer loyalty marketing and programs, how they work, and how you can use them to retain more customers with your business. Loyalty Trends in 2020: How Will This Year Be Different?

Customer Service 95

Customer Service Loyalty Programs Effort Score Self Service 95

Alida

JANUARY 5, 2018

Forrester expects that rather than plowing money into traditional ad spending, CMOs will focus their time and budgets on revitalizing CX to drive affinity and stem churn and to re-engineer loyalty programs to meet customer expectations. CX goes mobile. Not surprisingly, many CX efforts will be mobile.

Marketing 0

Marketing Multi-Channel Tourism Advertising 0

Thematic

OCTOBER 30, 2024

Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs. Hospitality and entertainment Like retail, the hospitality and entertainment sectors overwhelmingly operate in a customer-centric ecosystem.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

ShepHyken

DECEMBER 10, 2021

This week we feature an article by Alp Pekkocak who leads the industry and product marketing for Media & Entertainment at Salesforce. It’s full of many customers lured in by loyalty programs. Alp Pekkocak leads industry and product marketing for Media & Entertainment at Salesforce.

Engagement 85

Engagement Company Self Service Entertainment 85

ShepHyken

MAY 28, 2018

My Comment: Bruce Turkel is a branding expert and writes a weekly informative and often entertaining (and sometimes edgy) blog post. More Than One-Third Of Shoppers Would Pay For Enhanced Loyalty Programs by Marie Griffin. My Comment: Loyalty programs can be powerful.

Customer Service 78

Customer Service Loyalty Programs Social Media Loyalty 78

ShepHyken

MARCH 28, 2022

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. While the article is an entertaining rant on the topic, it makes a good point.

Loyalty Programs 66

Loyalty Programs Customer Service Hotels Entertainment 66

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

InMoment XI

OCTOBER 4, 2024

A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

BirdEye

FEBRUARY 5, 2025

Use humor in your posts A witty and humorous tone can make your brand more relatable and entertaining. Conversion rate This metric tracks how many users take a desired action, such as booking a table, ordering online, or signing up for your loyalty program. Reach vs impressions : Which matters the most & when to track?

Social Media 104

Social Media Tips Marketing Video 104

SurveySensum

NOVEMBER 1, 2024

You can measure conative loyalty by looking at metrics like customer retention rate and loyalty program participation. For instance, Apple is a great example—many of its customers demonstrate conative loyalty by continuing to buy its products due to the strong ecosystem and brand identity, regardless of competitive offerings.

Loyalty 52

Loyalty Customer relationships Brands Sales 52

Currency Alliance

MARCH 5, 2019

What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces. Click here to read more.

Loyalty 58

Loyalty Loyalty Programs Entertainment Consulting 58

DCX

DECEMBER 1, 2024

Pick one area—like email, loyalty programs, or chatbot interactions—and find a way to make it more personal and unexpected. In a world of sameness, standing out requires effort, but the rewards are significant. Call to action: Take a hard look at your CX strategy. What feels generic?

Fashion 52

Fashion Culture Trends Connections 52

CSM Magazine

OCTOBER 4, 2024

The casino industry is one of excitement, entertainment, and creating an unforgettable experience for its guests. The basis of customer loyalty, as portrayed in New Jersey’s casino facilities, is not just limited to games and rooms; personal experience and modern amenities with excellent customer service are also prominent.

Customer Satisfaction 52

Customer Satisfaction Entertainment Loyalty Programs Hotels 52

Currency Alliance

JUNE 1, 2020

to keep entertained and occupied.”[ii]. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. I hate bashing the industry, but a great many loyalty programs still don’t even have this basic equation right. It is making people more deliberate.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Think Customers

JULY 27, 2016

Marvel Entertainment, the company that's home to characters like Captain America and the Hulk, launched its new loyalty program, Marvel Insider , at San Diego's Comic Con this week.

Loyalty Programs 40

Loyalty Programs Entertainment Data Loyalty 40

CSM Magazine

JULY 1, 2024

Child-friendly Options : If possible, offer a play area or toys to keep children entertained. Building a Loyal Customer Base Long-term relationships are vital for business growth: Loyalty Programs : Implement loyalty programs that reward repeat customers with discounts and special offers.

Automotive 52

Automotive Customer Service How To Loyalty Programs 52

Optimove

SEPTEMBER 16, 2024

By adopting these proven tactics, you can boost player engagement, attract younger audiences, and build stronger loyalty—essential for thriving in today’s evolving market. Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement. lotteries can learn: U.S.

Gamification 52

Gamification Marketing Loyalty Programs Social Media 52

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Oracle

JULY 15, 2019

The Marketingcharts data shows that from entertainment to living expenditures, Gen X puts a premium on value and quality while Millennials prioritize experiences, and that offers important clues on how to reach consumers. Long-term relationships vs in the moment experiences. .” ” CX marketers can take note.

B2B 64

B2B Entertainment Loyalty Programs Consumers 64

Optimove

APRIL 2, 2020

Keep Entertaining Your Client. An idea for sportsbook operators is to remain an entertainer for clients using quizzes, online trivia, and crossword puzzles. Create Loyalty Programs Now That Pay Off Later. Creative Takeaways for All. Incorporate Social Responsibility into Your Business. ” **.

Communication 52

Communication Entertainment Ecommerce Sports 52

BirdEye

DECEMBER 8, 2022

Create entertaining content that will resonate with your followers. Without having to scroll down a page or read thousands of words, viewers can find what they’re looking for in a quick, helpful, or entertaining video in just a few minutes. How to use them: Create a business page. Start groups to boost your community.

Social Media 98

Social Media Brands Video Entertainment 98

CSM Magazine

JANUARY 2, 2024

Casino websites with focus on high roller players gather information through various channels including loyalty programs, online interactions, and on-site activities. Collaboration with Entertainment Partners High rollers seek more than just gaming; they desire a holistic entertainment experience.

Omni-Channel 52

Omni-Channel Analytics Data Customer Service 52

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

Customer Service 48

Customer Service Loyalty Programs Loyalty Tips 48

Bold360

APRIL 27, 2017

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) engender loyalty!

Tourism 56

Tourism Travel Customer Service Airlines 56

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more. Moreover, businesses can initiate a loyalty program by awarding customers who shop more or inviting other shoppers to the space.

Technology 59

Technology Tourism Entertainment Travel 59

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Strativity

MAY 25, 2023

Restaurant brands that invested early in proprietary customer engagement platforms are now stronger, including Starbucks with its highly personalized mobile app, Pizza Hut with its top-rated loyalty program, Panera with its brand-defining digital customer experience, and Chick-fil-A with its outstanding omnichannel platform.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52