ShepHyken

JANUARY 20, 2020

How to Run a Customer Loyalty Program by ThriveHive. ThriveHive) This article will give you a run-down on the basics of customer loyalty marketing and programs, how they work, and how you can use them to retain more customers with your business. Loyalty Trends in 2020: How Will This Year Be Different?

Customer Service 99

Customer Service Loyalty Programs Effort Score Self Service 99

Alida

JANUARY 5, 2018

Forrester expects that rather than plowing money into traditional ad spending, CMOs will focus their time and budgets on revitalizing CX to drive affinity and stem churn and to re-engineer loyalty programs to meet customer expectations. CX goes mobile. Not surprisingly, many CX efforts will be mobile.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

ShepHyken

NOVEMBER 3, 2024

The author writes in a very conversational style that, while entertaining, makes some great points. Seven loyalty program types: Pick the perfect fit by Marcus Marius (Dynamic Business) Did you know that companies that invest in loyalty programs report up to a 40% increase in revenue?

Customer Service 73

Customer Service Loyalty Programs Entertainment Loyalty 73

ShepHyken

DECEMBER 10, 2021

This week we feature an article by Alp Pekkocak who leads the industry and product marketing for Media & Entertainment at Salesforce. It’s full of many customers lured in by loyalty programs. Alp Pekkocak leads industry and product marketing for Media & Entertainment at Salesforce.

Engagement 91

Engagement Company Self Service Entertainment 91

ShepHyken

MAY 28, 2018

My Comment: Bruce Turkel is a branding expert and writes a weekly informative and often entertaining (and sometimes edgy) blog post. More Than One-Third Of Shoppers Would Pay For Enhanced Loyalty Programs by Marie Griffin. My Comment: Loyalty programs can be powerful.

Customer Service 79

Customer Service Loyalty Programs Social Media Loyalty 79

ShepHyken

MARCH 28, 2022

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. While the article is an entertaining rant on the topic, it makes a good point.

Loyalty Programs 68

Loyalty Programs Customer Service Hotels Entertainment 68

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

InMoment XI

OCTOBER 4, 2024

A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

ShepHyken

OCTOBER 20, 2024

How much of your business strategy is about funniness—not just entertainment, but customer experiences made joyful by design? Personalization, consistency, fun, trust, and a loyalty program are what helps these brands create customer loyalty. How often do your customers giggle? Let’s learn from some of the best.

Customer Service 81

Customer Service Customer Centricity Entertainment Airlines 81

Currency Alliance

MARCH 5, 2019

What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces. Click here to read more.

Loyalty 58

Loyalty Loyalty Programs Entertainment Consulting 58

CSM Magazine

OCTOBER 16, 2024

Special offers for new members and a loyalty program for regular visitors provide additional benefits that increase the attractiveness of the interface and incentives for continued participation. Loyalty programs and special promos help to keep the interest of users, adding additional opportunities for participation.

Entertainment 52

Entertainment Loyalty Programs Financial e-support 52

CSM Magazine

OCTOBER 4, 2024

The casino industry is one of excitement, entertainment, and creating an unforgettable experience for its guests. The basis of customer loyalty, as portrayed in New Jersey’s casino facilities, is not just limited to games and rooms; personal experience and modern amenities with excellent customer service are also prominent.

Customer Satisfaction 52

Customer Satisfaction Entertainment Loyalty Programs Hotels 52

Currency Alliance

JUNE 1, 2020

to keep entertained and occupied.”[ii]. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. I hate bashing the industry, but a great many loyalty programs still don’t even have this basic equation right. It is making people more deliberate.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Think Customers

JULY 27, 2016

Marvel Entertainment, the company that's home to characters like Captain America and the Hulk, launched its new loyalty program, Marvel Insider , at San Diego's Comic Con this week.

Loyalty Programs 40

Loyalty Programs Entertainment Data Loyalty 40

CSM Magazine

JULY 1, 2024

Child-friendly Options : If possible, offer a play area or toys to keep children entertained. Building a Loyal Customer Base Long-term relationships are vital for business growth: Loyalty Programs : Implement loyalty programs that reward repeat customers with discounts and special offers.

Automotive 52

Automotive Customer Service How To Loyalty Programs 52

Optimove

SEPTEMBER 16, 2024

By adopting these proven tactics, you can boost player engagement, attract younger audiences, and build stronger loyalty—essential for thriving in today’s evolving market. Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement. lotteries can learn: U.S.

Gamification 52

Gamification Marketing Loyalty Programs Social Media 52

CSM Magazine

JANUARY 2, 2024

Casino websites with focus on high roller players gather information through various channels including loyalty programs, online interactions, and on-site activities. Collaboration with Entertainment Partners High rollers seek more than just gaming; they desire a holistic entertainment experience.

Omni-Channel 52

Omni-Channel Analytics Data Customer Service 52

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Oracle

JULY 15, 2019

The Marketingcharts data shows that from entertainment to living expenditures, Gen X puts a premium on value and quality while Millennials prioritize experiences, and that offers important clues on how to reach consumers. Long-term relationships vs in the moment experiences. .” ” CX marketers can take note.

B2B 64

B2B Entertainment Loyalty Programs Consumers 64

Optimove

APRIL 2, 2020

Keep Entertaining Your Client. An idea for sportsbook operators is to remain an entertainer for clients using quizzes, online trivia, and crossword puzzles. Create Loyalty Programs Now That Pay Off Later. Creative Takeaways for All. Incorporate Social Responsibility into Your Business. ” **.

Communication 52

Communication Entertainment Ecommerce Sports 52

BirdEye

DECEMBER 8, 2022

Create entertaining content that will resonate with your followers. Without having to scroll down a page or read thousands of words, viewers can find what they’re looking for in a quick, helpful, or entertaining video in just a few minutes. How to use them: Create a business page. Start groups to boost your community.

Social Media 98

Social Media Brands Video Entertainment 98

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

Customer Service 48

Customer Service Loyalty Programs Loyalty Tips 48

Bold360

APRIL 27, 2017

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) engender loyalty!

Tourism 56

Tourism Travel Customer Service e-support 56

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more. Moreover, businesses can initiate a loyalty program by awarding customers who shop more or inviting other shoppers to the space.

Technology 59

Technology Tourism Travel Entertainment 59

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Strativity

MAY 25, 2023

Restaurant brands that invested early in proprietary customer engagement platforms are now stronger, including Starbucks with its highly personalized mobile app, Pizza Hut with its top-rated loyalty program, Panera with its brand-defining digital customer experience, and Chick-fil-A with its outstanding omnichannel platform.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Currency Alliance

MAY 9, 2019

Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. Historically, loyalty programs have proven very effective at capturing and retaining share of wallet when customer frequency is high.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Up Your Service

MAY 3, 2017

Turning loyalty members into evangelists. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. Dave Murray, senior customer experience consultant at the DiJulius Group consulting firm, agrees.

Hospitality 74

Hospitality Travel Industry Brands 74

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Thematic

OCTOBER 30, 2024

Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs. Hospitality and entertainment Like retail, the hospitality and entertainment sectors overwhelmingly operate in a customer-centric ecosystem.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JULY 16, 2024

But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands. The ability to play with values is magical and too few loyalty programs take as much advantage of this as they should.

ROI 40

ROI Loyalty Loyalty Programs Hotels 40

ClientSuccess

JUNE 19, 2019

As drab and lifeless as this concept has known to become, it can be an extremely entertaining and interactive feature on your platform if used correctly, like shown in the example above. This program rewards users with points for each dollar spent. ’ How will this help? Let’s look at an example to understand this better.

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

Retently

MARCH 18, 2019

For example, the biggest initial selling point of Netflix was its simplicity – a great online entertainment service that saved you time. Tesla’s buying process is very personal for consumers, and Starbucks’ loyalty program is focused on offering personalized rewards and offers. That trend continues to this day.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

CSM Magazine

OCTOBER 18, 2023

Understanding the Customer’s World Understanding the customer’s desires and expectations is paramount in entertainment and luxury. Rewarding Loyalty Loyalty programs have long been a staple in various industries, serving as a bridge to foster stronger relationships with customers.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

Qualtrics

JUNE 26, 2020

Institutions under the umbrella of Koç Holding such as university, hospital, museums, sports club, Koç loyalty program, and many other internal and external brands are utilized to provide the maximum benefit to Koç Holding employees and their family members. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs e-support 46