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How the Entertainment Industry is Using Data Collection

QuestionPro Audience

Hollywood is learning what those in the market research world have known for years: follow the data. Richard Maraschi, global leader of advanced analytics at IBM, is helping studios leverage the feedback consumers put online to make better creative and marketing decisions.

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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. Well, at least that means that nothing has changed for marketing, doesn’t it?! HubSpot is a prime example of content marketing done right.

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2022 Experience Trends: What Employees & Customers Think About Evolving COVID Safety Measures

InMoment XI

In the past few years, businesses have had to pivot countless times in order to adapt the experiences they provide customers, employees, and the greater market. It’s never been more important to stay tuned into employee and customer experience trends. This is where InMoment’s newest report comes in.

Trends 370
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Online Gaming – The industry that never sleeps

QuestionPro Audience

The global media and entertainment market has consistently been on the rise. trillion by 2021, according to statista , a leader in online statistics, market research and business intelligence portal. Gaming is an ever-developing and integral segment of this market. Revenue is projected to reach up to $2.2

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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 245
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Marketers, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job?

Marketing 218
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Increasing member engagement: 4 effective strategies for online community growth

Alida

In one breakout session, Molly Schmied, director of market research and insights at the Ohio State University, and Jason Minser, director of customer research at the Washington Metropolitan Area Transit Authority, joined Kelly Gartshore, Vision Critical VP of customer success, to discuss new ways of increasing community engagement.