Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Optimove

DECEMBER 18, 2024

Omnichannel Integration: Seamlessly unifying online and offline player data can help LATAM operators create consistent experiences, reward loyalty across channels, and engage mobile-first audiences effectively. Time It Right : Deliver promotions during peak moments, like live events, to maximize relevance and impact.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Customer Guru

JUNE 26, 2018

What is an omnichannel experience? Omnichannel experience is not just a buzzword. Omnichannel experience is a revolutionary multichannel approach for marketing, selling, and serving customers in order to provide a cohesive customer experience. Why is omnichannel experience important?

Omni-Channel 82

Omni-Channel Retail Loyalty Programs Social Media 82

Optimove

MARCH 12, 2025

Create and Maintain a Strong Loyalty Program A well-structured loyalty program can boost early sales by offering redeemable points and member-exclusive discounts and especially granting early access to sales throughout the year. It encourages repeat purchases and strengthens customer relationships. #2.

Retail 52

Retail Sales Strategy Marketing 52

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Advertising 49

ReviewTrackers

MAY 8, 2017

To help your leaders and managers in your organization become CX experts, we compiled a list of customer experience conferences and events to attend this 2017. Customer Experience Conferences and Events. Looking for the latest trends, tools, strategies, and insights on CX? 20:20 Customer Experience Summit. When: July 4 to 5, 2017.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Maru/HUB

APRIL 30, 2018

It is true that customers expect omni-channel communication, but at the same time they don’t want their inboxes filling up too often, and unnecessarily. Whilst of course bad customer experiences should be avoided, most customers don’t leave after one negative service event. Myth: Customers want quick, 24/7 communication.

Omni-Channel 51

Omni-Channel Customer Experience Loyalty Programs Communication 51

ShepHyken

AUGUST 23, 2021

This isn’t to say people have stopped seeking rational rewards such as points or discounts, but it seems that a new era of ‘human’ loyalty is upon us. My Comment: I love the concept of loyalty programs. However, there is a difference between a loyalty program and a marketing program.

Customer Service 19

Customer Service Customer Service Training Loyalty Programs Loyalty 19

Oracle

FEBRUARY 14, 2020

Here are 5 ways to build brand loyalty and love this Valentine’s Day, from the team at Oracle CrowdTwist. Tip #1: Invest in omnichannel retailing. Creating consistent consumer experiences across channels is a great way for brands to recognize consumers and their affinities regardless of where they are interacting.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

John Paul

JULY 17, 2018

July 17 th , 2018 – Hong Kong – John Paul, the number one worldwide loyalty solutions service that was acquired by AccorHotels in 2016, is fast expanding in Asia Pacific (APAC). John Paul is developing omni-channel experiences for the customers leveraging on capabilities in digital concierge. www.johnpaul.com.

Omni-Channel 40

Omni-Channel Leadership Self Service Automotive 40

Retently

APRIL 5, 2024

Retailers who understand and strategically use an omnichannel approach are more likely to build strong, lasting relationships with their customers. In-store events and demonstrations can also create memorable experiences that can’t be replicated online.

Retail 78

Retail Engagement Strategy Customer Experience 78

Hallmark Business Connections

FEBRUARY 23, 2021

With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. On the other hand, mailing addresses can be at 100% for brands with e-commerce, credit cards, contracts or agreements, and loyalty programs.

Marketing 91

Marketing Omni-Channel e-support Comparison 91

Think Customers

JANUARY 17, 2025

There was little discussion about AI as a technology at the event, which marked a change from recent years. Ultas loyalty program is 44 million members strong, with 95% of purchases made through the program, said Josh Friedman, vice president of digital products for Ulta.

Report 52

Report Data Retail Social Media 52

Second to None

SEPTEMBER 3, 2024

In a world where customers expect a seamless omnichannel experience, it’s critical for retailers to identify pain points and opportunities throughout all customer touchpoints, whether online, in-store, or through mobile devices. How can retailers create community and engagement?

Retail 62

Retail Feedback Touchpoint Omni-Channel 62

SurveySensum

JULY 9, 2024

Customer Service We all know the benefits of creating a quick, responsive, and omnichannel customer support channel. Their Loyalty Programs. The Starbucks Loyalty Program has been rated the best loyalty program in America in 2021, 2022, and 2023 , also the brand’s loyalty program has amassed 28.7

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

BirdEye

NOVEMBER 29, 2023

Businesses can do this through various channels, including online and offline advertising, social media marketing, public relations, and events. Offer incentives and loyalty programs Ashley HomeStore implements a successful loyalty program. How to market a furniture store?

Trends 59

Trends Tips Tools Marketing 59

Happy or Not

AUGUST 28, 2024

Establish an effective loyalty program A well-designed loyalty program can visibly improve customer retention. Give them valuable and achievable rewards, such as discounts or special events, and a first look at new products. Give customers the same experience online and in-store with mobile applications.

Retail 36

Retail Loyalty How To Omni-Channel 36

CSM Magazine

SEPTEMBER 8, 2023

Consider festive seasons or unexpected global events; businesses that employ dynamic pricing can easily adjust to these shifts. Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Employing data analytics can help determine the most effective channels for different customer segments.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

NobelBiz

JUNE 29, 2021

In our article, we will explore the inner working of the customer journey, the mapping aspect of it, and also how it works in the omnichannel environment. Today, however, there are a plethora of alternative actions and channels. What makes the Omnichannel so unique? Fluidity is now the key to the consumer experience.

Customer Journeys 52

Customer Journeys Customer Experience Contact Center Omni-Channel 52

CSM Magazine

JUNE 21, 2024

Their bright, vivid displays can showcase promotions, new arrivals, and special events in a way that static signage cannot. Additionally, integrating LED video walls with mobile apps or loyalty programs can further personalize the shopping experience. Enhancing Customer Engagement LED video walls capture attention.

Retail 52

Retail Video Self Service Customer Service 52

Retently

OCTOBER 23, 2024

Create meaningful loyalty programs with exclusive promotions or discounts to reward and appreciate loyal customers. Centralized data is extremely important as we move to omnichannel sales and operations. Retently enables you to automate tasks, integrate with various systems, and trigger surveys based on specific events.

Ecommerce 109

Ecommerce Survey Retail NPS 109

SurveySensum

AUGUST 1, 2023

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? Loyalty Programs: Create a loyalty program that rewards customers for their repeat business. Keep it Simple: Keep the loyalty program simple and easy to understand.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

BirdEye

NOVEMBER 10, 2023

You must incentivize and run carefully crafted referral and loyalty programs. This can be done via a referral code or other loyalty programs. Most customers seek recommendations from their friends and family, so pay attention to this lead generation channel and nurture your customers.

Marketing 59

Marketing Strategy Social Media Advertising 59

SurveySensum

JULY 27, 2023

Customized Product Recommendations Nike takes customized in-store experiences to a whole new level by tapping into customer feedback gathered through in-store surveys and its NikePlus loyalty program. The NikePlus loyalty program is a key pillar in delivering personalized experiences.

Retail 52

Retail Examples Feedback Customer Experience 52

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Master Omnichannel Support: Engage customers through email, chat, and social media, meeting them on their terms. ” The loyalty programs reward your customers for their repeat business.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Reebok, a sports brand, now offers ‘all-access passes to concerts and events’[vi].

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Pointillist

MAY 23, 2018

By embedding triggers at any event along the journey, you can automatically initiate next-best actions in real time across all of your touchpoints. For example, you could automatically communicate with a customer via their preferred communication channel (e.g. Trigger-based Engagement. How to Maximize Your Journey Analytics ROI.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

NobelBiz

FEBRUARY 21, 2023

If you haven’t already, thank your delighted clients by giving them a proposal for a loyalty program or a sponsorship program to keep them loyal. They want to be informed, like to be the first to hear about breaking news, and value being present when significant events occur.

Customer Satisfaction 52

Customer Satisfaction Measurement How To Call Center 52

SurveySensum

FEBRUARY 20, 2024

Training and Empowering Agents : Invest in training programs that focus not only on technical skills but also on empathy, active listening, and problem-solving. Omnichannel Support Options : Provide support through multiple channels such as phone, email, live chat, and social media to meet customers where they are.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Training and Empowering Agents : Invest in training programs that focus not only on technical skills but also on empathy, active listening, and problem-solving. Omnichannel Support Options : Provide support through multiple channels such as phone, email, live chat, and social media to meet customers where they are.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySparrow

AUGUST 25, 2023

4 Seamless Omnichannel Experience: Connecting the Dots Customers interact with brands through various channels, both online and offline. Consistency must be maintained across all touch-points to deliver a seamless omnichannel experience. Implement a loyalty program that rewards customers for their continued support.

Tips 52

Tips Customer Experience Social Media Self Service 52

SurveySensum

JULY 19, 2023

Organize Engaging In-store Events Some retailers organize special events to enhance the customer experience. For example, Apple is known for hosting in-store events that offer customers unique and educational experiences. Sephora is a prime example of seamless omnichannel integration in retail.

Retail 40

Retail Examples Customer Experience Social Media 40

SurveySparrow

JANUARY 7, 2021

In the upcoming years, customers will want to do business with brands that have omnichannel communication. That means your business should have multiple communication channels for the customers to keep them engaged. This is where omnichannel communication comes into the picture. 2020 was an eventful year!

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

SurveySensum

JULY 17, 2023

Their Nike Experiences are a collection of events organized across the globe that allow like-minded Nike members to get together and share their love for Nike. They have done collective running events, wellness camps, and many more events. membership programs on average but actively used a little less than half of those.

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

Their Nike Experiences are a collection of events organized across the globe that allow like-minded Nike members to get together and share their love for Nike. They have done collective running events, wellness camps, and many more events. membership programs on average but actively used a little less than half of those.

Retail 52

Retail Strategy Customer Experience Sports 52