Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. See more about retail customer loyalty below.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

CSM Magazine

FEBRUARY 6, 2025

Why Personalized Merchandise Matters for Customer Loyalty Adds a Personal Touch Personalized merchandise resonates on an emotional level. Deepens Relationships Offering personalized items as rewardswhether after a purchase, during events, or even as part of a loyalty program creates a memorable moment for customers.

Loyalty 52

Loyalty Loyalty Programs Social Media Brands 52

InMoment XI

OCTOBER 23, 2024

Consistently providing exceptional service can strengthen loyalty and reduce the likelihood of customers looking elsewhere. The following steps can help improve CX in this area to enhance both satisfaction and loyalty: Make it easier for customers to manage their accounts. This approach is crucial for driving loyalty.

Banking 195

Banking Customer Experience Effort Score Financial 195

ClientSuccess

JULY 6, 2022

Often used to open the door to these more unique customer experiences, customer loyalty programs can be an excellent idea for CSMs and team leaders alike to delve into some of these new ways to connect and engage with customers. What is a customer loyalty program? Identify the benefits of your customer loyalty program.

Loyalty Programs 79

Loyalty Programs Loyalty eBook Conference 79

ShepHyken

JANUARY 28, 2025

Customer Loyalty Programs Create Loyal Customers: Loyalty programs are usually about points, perks and discounts. In reality, they are marketing programs that do a great job of bringing customers back. We love repeat customers, but dont get caught believing your repeat customers are truly loyal.

Loyalty Programs 93

Loyalty Programs Customer Service Training Training Culture 93

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Advertising 72

CSM Magazine

APRIL 3, 2025

Transforming Customer Engagement with NFTs and Loyalty Programs Web3 platforms are leveraging non-fungible tokens (NFTs) and blockchain-based loyalty programs to reimagine customer engagement strategies: Dynamic Rewards : Traditional loyalty programs are static, often requiring customers to accrue points that may have limited value.

Customer Experience 52

Customer Experience Loyalty Programs Government Gamification 52

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

Experience Investigators by 360Connext

AUGUST 23, 2018

“Our customers LOVE our loyalty program.” ” The loyalty program is represented as one solid and positive touchpoint on the journey map, and we move on to the more challenging ones. Part conference and part expo, Customer Contact Week (CCW) is the largest customer contact event series in the world!

Customer Journeys 151

Customer Journeys Touchpoint Loyalty Programs Contact Center 151

Joe Rawlinson

NOVEMBER 3, 2024

Card scanning solutions not only make these processes more efficient but also significantly boost client satisfaction and loyalty. This further boosts customer loyalty and encourages repeat purchases. This is especially beneficial for high-traffic retail stores or promotional events.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

CSM Magazine

NOVEMBER 6, 2024

A franchise that prioritizes customer care earns loyalty, boosts its reputation, and encourages positive word-of-mouth. Good service builds customer loyalty, making people feel valued and understood. For instance, a gym franchise could host fitness events in the community or sponsor local sports teams.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

ShepHyken

OCTOBER 20, 2024

That’s a pretty serious mission, but they have plenty of fun events to raise funds for that serious and important cause. Personalization, consistency, fun, trust, and a loyalty program are what helps these brands create customer loyalty. Anything less than meeting those higher expectations results in reduced loyalty.

Customer Service 77

Customer Service Customer Centricity Entertainment Airlines 77

InMoment XI

OCTOBER 3, 2024

This is a key indicator of your organization’s customer loyalty and success in building lasting customer relationships. Implement Loyalty Programs Implementing a loyalty program can be one of the most effective customer retention strategies that your organization invests in. Why is Customer Retention Important?

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

BirdEye

FEBRUARY 5, 2025

These are proven strategies, not just ideas, to help you attract customers, increase loyalty, and increase diners to your restaurants. Real-time connection builds loyalty: Use direct messages to engage with customers, respond to queries, and create a strong connection with your desired audience. Make it count.

Social Media 104

Social Media Tips Marketing Video 104

Optimove

DECEMBER 18, 2024

Player Retention as a Priority: European operators emphasize player retention through loyalty segmentation, gamification, and reactivation campaigns, which LATAM operators can adopt to reduce churn and drive long-term revenue. This enables operators to take proactive steps, such as offering personalized promotions or loyalty rewards.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

InMoment XI

MAY 4, 2023

They were then able to provide specific coupons and product suggestions, even leveraging life events (i.e. In one segmentation use case, a major Retailer Co leveraged existing capabilities and assigned unique Guest IDs to consistently collect detailed data on customers.

Strategy 221

Strategy Customer Experience How To Loyalty Programs 221

SurveySensum

AUGUST 4, 2023

In today’s competitive marketplace, building strong customer loyalty has become a game-changer for retailers. And by delivering personalized customer loyalty programs, retailers can deliver a great customer experience in retail. Points-Based Loyalty Programs Starbucks has a points-based loyalty program.

Loyalty Programs 52

Loyalty Programs Retail Loyalty Feedback 52

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Advertising 49

Optimove

NOVEMBER 20, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. or preferred sports.

Tips 64

Tips Sports Loyalty Programs Loyalty 64

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #1: Invest in omnichannel retailing.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

Optimove

MARCH 12, 2025

Create and Maintain a Strong Loyalty Program A well-structured loyalty program can boost early sales by offering redeemable points and member-exclusive discounts and especially granting early access to sales throughout the year. It encourages repeat purchases and strengthens customer relationships. #2.

Retail 52

Retail Sales Strategy Marketing 52

Happy or Not

DECEMBER 17, 2024

Creating a winning voice of the customer (VoC) program is crucial for businesses that wish to thrive in today’s competitive landscape. This guide will cover seven essential steps to build a VoC program that improves customer experience, drives brand loyalty, and increases retention.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Effort Score 36

rethinkCX

FEBRUARY 17, 2025

With customer expectations rising , brands must leverage personalization, AI, and proactive support to maintain loyalty and reduce churn. Gamification & Community Building Engaging customers through gamification, rewards, and exclusive communities boosts long-term loyalty. Exclusive events or content for long-term members.

Gamification 52

Gamification Engagement Customer Engagement e-support 52

Service Untitled

APRIL 21, 2014

I’ve often thought that customer loyalty was all about making the customer the king by maintaining transparent ethical practices, sound policies, and impressive customer service. Possibly Related Posts: More to customer loyalty than just having a great product Most of us take great pride in the excellent products.

Loyalty 83

Loyalty Effort Score Retail Loyalty Programs 83

Optimove

OCTOBER 8, 2020

For example, a marketer can determine that a loyalty program member who arrives at the brand’s eCommerce site will be greeted with a special offer, while everyone else sees nothing. One that does not occur as a result of an event taken by a specific customer. Universal Events. the universal event occurred).

Marketing 72

Marketing Ecommerce Loyalty Programs Brands 72

Beyond Philosophy

APRIL 30, 2015

Customer loyalty and retention are goals for most organizations as a result. In the past, some companies’ modus operandi to build their loyalty involved a loyalty card with additional benefits. However, these loyalty card benefits just became part of the offer over time. So now what do we do to build Customer Loyalty?

Loyalty 60

Loyalty Rewards Programs Loyalty Programs Study 60

Optimove

FEBRUARY 12, 2025

This post offers actionable customer retention strategies to turn new or one-time holiday shoppers into repeat customers, maximizing loyalty and lifetime value. The Big Picture: Post-holiday customer retention strategies go beyond driving immediate salestheyre about fostering long-term relationships and building brand loyalty.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

GetFeedback

JANUARY 28, 2020

You can use this feature to announce an upcoming event to your target audience. Have you ever wondered why many US companies spend more than $2 billion each year on loyalty programs? Make your live video clutter-free: No one will listen or watch your Facebook Live video if it’s blurred and your voice cannot be heard properly.

Social Media 322

Social Media Customer Retention Strategy Video 322

Grade.us

MAY 9, 2017

Loyalty deserves to be rewarded. Especially when that loyalty is what keeps a business afloat. There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. Win-win situation.

Loyalty Programs 38

Loyalty Programs Loyalty System Rewards Programs 38

Michelli Experience

NOVEMBER 8, 2017

In her Forbes.com article titled How Gratitude Advances Marketing and Business, Cheryl Conner notes that business leaders should: Go for gratitude first, and loyalty will follow. But two-thirds of marketers view loyalty programs as a way for consumers to demonstrate their loyalty to brands. Gratitude and Business.

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

Alida

MARCH 27, 2018

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Here are some key takeaways from this exclusive event. From big data to insight. Join the movement.

Brands 124

Brands Hotels Rewards Programs Insurance 124

CSM Magazine

OCTOBER 21, 2024

Technology: Your Wingman, Not the Main Event Technology can enhance the experience, but it shouldn’t be the experience. User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort.

Retail 52

Retail Engagement Customer Experience Tips 52

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. This insight enables brands to develop a customer-centric strategy that enhances engagement and builds loyalty.

Ecommerce 109

Ecommerce Survey Retail NPS 109

PeopleMetrics

APRIL 10, 2017

Hold Events. One of the best ways to spread word of mouth about your business is by setting up events. Not only are events fun, but they also give you a chance to connect one-on-one with your customers. Your customers will enjoy an event even more if it has content that fits their own unique needs and interests.

How To 102

How To Social Media Loyalty Programs Infographics 102

ShepHyken

AUGUST 11, 2024

The experience a company provides is often as important as its products or services when it comes to customer satisfaction and loyalty. My Comment: A good loyalty program helps drive repeat business and, according to the author of the article, is a good strategy for referrals and recommendations. consider attending the event.

Self Service 86

Self Service Customer Service Loyalty Programs Travel 86

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Its loyalty-building aspects don’t end there, though. Think beyond discounts and cashback. Focus on convenience.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

BirdEye

DECEMBER 28, 2024

Regularly update operating hours and contact information: Regular updates to operating hours, especially during holidays or special events, maintain profile accuracy. Include a blog section for sharing restaurant news, events, and culinary content. Create engaging posts about daily specials, events, and promotions.

Tips 97

Tips Social Media Chatbots System 97