Lumoa

NOVEMBER 8, 2018

According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or Customer Effort Score (CES).

Metrics 405

Metrics Net Promoter Score Customer Experience Effort Score 405

InMoment XI

MARCH 14, 2025

For example, if youre struggling with long wait times, then you either need your agents to process calls more quickly or you need more agents. This is key because to learn the right information, businesses have to measure the right metrics. Just because you can measure it doesnt mean its the right metric for what you need to learn.

Call Center 195

Call Center Metrics Tools First Call Resolution 195

GetFeedback

SEPTEMBER 20, 2019

NPS, CES, and CSAT are customer loyalty metrics. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy. An introduction to NPS, CES, and CSAT . Net Promoter Score (NPS).

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NPS Metrics Effort Score Net Promoter Score 278

PeopleMetrics

JANUARY 23, 2025

When I wrote Listen or Die in 2017, I made the case that NPS is invaluable for understanding the overall health of your customer relationships, but its not enoughespecially in a transactional VoC survey. The real work begins when you take action to improve those metrics. Example: An e-commerce company analyzes CSAT feedback using AI.

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NPS Effort Score Metrics e-support 118

eglobalis

FEBRUARY 13, 2025

Example: Microsoft Azure. Example: Schneider Electric. Example: Slack. Measuring Action, Not Just Sentiment Traditional CX metrics like NPS or CSAT are often reactive and sentiment-based. How to execute: Track metrics tied to resolution speed, churn reduction and problem closure rates. Example: Salesforce.

Analytics 279

Analytics Measurement Metrics Feedback 279

ECXO

MARCH 6, 2025

In the following sections, we explore how to lead a successful CX transformational program in a B2B settingcovering everything from executive leadership and strategy to metrics, culture change, and real-world case studies. This vision serves as a North Star that guides the entire program.

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B2B Customer Journeys How To Effort Score 330

InMoment XI

NOVEMBER 22, 2024

For example, if a specific integration is in popular demand, implementing it can improve retention and satisfaction. What User Feedback Metrics Are Essential for a SaaS Company to Track? You can use NPS surveys to gather responses and track the score to identify areas for improvement. It boosts revenue.

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Tools Feedback Effort Score Net Promoter Score 195

GetFeedback

MAY 23, 2019

CSAT vs. NPS is an inevitable comparison that surfaces whenever a company launches a Voice of the Customer (VoC) program to optimize their customer experience (CX) strategy. . While there are many different metrics within a VoC program, two very prominent ones are Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS).

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NPS Net Promoter Score Effort Score CEM 308

eglobalis

OCTOBER 14, 2024

For example, customer expectations in retail differ vastly from those in the healthcare or tech industries. For example, the customer expectations for a B2B tech company will differ significantly from those for a consumer-facing retail brand. The same applies to B2B and B2C.

Customer Experience 435

Customer Experience Customer Journeys Case Study Innovation 435

PeopleMetrics

JANUARY 21, 2025

Net Promoter Score (NPS) has been a cornerstone of Voice of the Customer (VoC) programs for decades. As I wrote in Listen or Die in 2017, NPS is simple, powerful, and universally understooda trusted measure of how well youre building loyalty among your customers. Instead, AI enhances what we can learn from NPS and how we can act on it.

NPS 118

NPS Net Promoter Score e-support Loyalty 118

InMoment XI

NOVEMBER 21, 2024

For example, this analysis can reveal why a customer canceled their subscription to your service. For example, key metrics like CSAT help you improve aspects of your business to satisfy specific customer needs. For example, a customer reviews your latest feature in a Facebook post.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

InMoment XI

JANUARY 2, 2023

But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ) Customer Satisfaction (CSAT) Customer Effort Score ( CES ).

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

InMoment XI

DECEMBER 3, 2024

For example, outlining a CX program and building a team to execute the vision. Realize: Key skills include tracking key CX metrics to ensure the program is realizing value and achieving business goals. For example, tracking NPS to determine the success of recent loyalty efforts.

Customer Experience 195

Customer Experience Customer Journeys Competitive Advantage Customer Centricity 195

GetFeedback

JUNE 22, 2019

You can use your creative writing skills to make your NPS question more effective and increase your survey response rate. What is Net Promoter Score (NPS)? The NPS question starts with, “ How likely are you to recommend our company to a friend or colleague?” The same goes for your NPS survey.

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NPS Net Promoter Score Survey Effort Score 304

InMoment XI

OCTOBER 29, 2024

For example, by selling the same product at a lower price, your competitor could convince your customer to try them out. For example, if your cafe offers free WiFi, you’ll attract many of these customers. For example, you can include a chatbot on your website to offer instant support to customers.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

GetFeedback

APRIL 8, 2019

The question of what is a good NPS score is popular among brands who value customer experience. A Net Promoter Score, or NPS, has become a necessary customer experience metric. In fact, an estimated 65% of companies track NPS scores , making it the most coveted customer experience metric measured by companies.

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NPS Net Promoter Score Effort Score Metrics 247

GetFeedback

MAY 24, 2019

Net Promoter Score (NPS) is one of the most popular metrics being used in business today. And while NPS has many supporters to sing its praises, there seems to be an equal number of critics who have emerged to decry it, citing a number of reasons why it should be abolished. Myth #1: NPS is not predictive.

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Net Promoter Score NPS Effort Score Metrics 236

Kerry Bodine

MAY 3, 2019

As such, I hold a special place in my heart for NPS and the people that created it. We talked about a wide range of customer experience topics, but my favorite point in the conversation was getting to ask Rob a question that’s been in the back of my mind since I first heard about NPS some dozen plus years ago: Why the 11-point scale?

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NPS Analytics Customer Insights Net Promoter Score 67

InMoment XI

DECEMBER 10, 2024

Its an important metric to track because it highlights the number of customers leaving you. The most straightforward example is when a customer decides to cancel their subscription. For example, a subscription that ends due to failure to update credit card details. What Is Customer Churn?

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

eglobalis

MARCH 13, 2025

Present a Compelling Business Case : Use data and real-life examples to illustrate the potential return on investment (ROI) from CX initiatives, including increased customer retention and reduced acquisition costs. Integrate CX into Leadership Performance Metrics Executives should be held accountable for CX outcomes.

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Leadership B2B B2C Effort Score 229

InMoment XI

DECEMBER 17, 2024

As your company begins to scale customer experience operations, it is possible for silos that cause different departments to use separate technologies and focus on different metrics, which fragments your understanding of the customer experience. For example, the average time in queue and resolution time are often used as call center metrics.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

CloudCherry

MARCH 19, 2019

In order to prove their value to the company, secure the budget and buy-in they need to make changes, CX leaders must demonstrate an “irrefutable” connection to business metrics. This requires a massive sea change in the metrics and strategy the profession is currently using to measure their success. NPS can’t be your North Star.

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Financial Metrics Customer Journeys NPS 218

GetFeedback

JANUARY 28, 2019

The results from Net Promoter Score (NPS) surveys are the most underutilized tool in business. Okay, it’s a bold statement, but the potential locked up inside your NPS survey results is huge. The real value doesn’t come from knowing your NPS is 70 or 0. Here are 5 ways to turn your NPS survey results into actionable insight.

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NPS Survey Net Promoter Score CRM 246

ECXO

OCTOBER 5, 2023

Explore three CX measurement eras, from basic metrics to data-driven NPS, culminating in the transformative Customer Experience AI era. Three Eras of CX Measurement : Metrics Evolution : Understand the three distinct eras of CX measurement. This marks a revolution in CX assessment.

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Survey Net Promoter Score NPS Exercises 380

InMoment XI

JUNE 14, 2022

Companies like DocuSign, Slack, Zoom, and Hubspot are examples of SaaS companies that are thriving in the End User Era. Customer experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. NPS Surveys ask two questions….

Metrics 195

Metrics Net Promoter Score Effort Score NPS 195

InMoment XI

APRIL 13, 2022

Customer experience (CX) metrics are a CX program’s bread and butter. NPS, CSAT , and CES have historically been the main tools every program utilizes to have a systematic way of establishing a voice of customer (VoC) source and leveraging those findings to improve customer experiences. CX metrics aren’t one-size-fits-all.

Metrics 195

Metrics NPS Infographics Effort Score 195

Lumoa

APRIL 7, 2022

Net Promoter Scores are always an interesting topic of conversation, and industry NPS benchmarks even more so. A Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. A Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction.

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NPS Net Promoter Score Industry How To 195

Lumoa

JANUARY 3, 2023

For example, age, gender, household income etc. . . Here are some examples of behavioral questions: “How often do you visit the doctor?” . For example, how often do they access a particular service (Google Analytics), or how much do they purchase (CRM), etc. “How e.g.typical NPS question) . Principles of Survey Design.

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Survey Metrics NPS Effort Score 369

InMoment XI

DECEMBER 7, 2023

Organizations must learn how to measure, manage, and act on customer experience KPIs and metrics so that they can deliver experiences that lead to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What Are Customer Experience KPIs and Metrics?

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

CSM Magazine

MARCH 17, 2025

Customer satisfaction (CSAT) and Net Promoter Scores (NPS) are invaluable metrics when it comes to understanding your customers’ experiences and loyalty. Example in action: Retailers can introduce self-checkout systems or self-help solutions in stores, decreasing queue times and increasing customer satisfaction.

NPS 52

NPS Self Service Net Promoter Score e-support 52

GetFeedback

AUGUST 14, 2019

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone. Customers and their experiences are complex and nuanced, so there’s no perfect metric. See the example below.

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Metrics Customer Journeys How To Customer Satisfaction 273

Retently

MARCH 17, 2025

Key metrics to include (or skip) Actionable insights that go beyond the data and help drive real improvements. Ready-to-use examples for different reporting styles, whether youre all about the numbers, customer feedback, or a mix of both. For example, if 20+ customers ask about product sizing, the website may need clearer information.

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Report How To Effort Score NPS 90

ECXO

DECEMBER 4, 2024

They often use metrics such as usage frequency, feature adoption, and customer health scores to gauge customer satisfaction and predict possible churn. User Adoption and Engagement: Metrics such as user adoption rates, active usage, feature utilization, and user feedback help gauge the success of customer onboarding and ongoing engagement.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

Lumoa

JUNE 14, 2023

You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Does it spell doom for your business?

NPS 195

NPS Effort Score Customer Centricity Loyalty 195

Lumoa

FEBRUARY 9, 2023

Why is NPS ® going up or down? Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

OCTOBER 23, 2024

For example, providing customized savings plans to members will elicit a more positive response from them. Machine learning algorithms, for example, can learn from individual customer behaviors. Its relationship NPS (a metric that focuses on long-term relationships between customers and businesses) doubled year-on-year.

Banking 195

Banking Customer Experience Effort Score Financial 195

CSM Magazine

MARCH 13, 2025

The Importance of Measuring Customer Satisfaction Customer satisfaction is more than just a feel-good metric. Customer feedback, when combined with satisfaction metrics, becomes a powerful tool for shaping business decisions. At its core, satisfaction metrics are the compass for strategic planning.

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Customer Satisfaction Metrics Measurement Net Promoter Score 52