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Imagine a world where reply time, a pillar of customer support metrics, wasn’t the critical factor — but it was customer context? When support teams know the history of a customer’s journey through your business, the customer needn’t explain their struggle for the umpteenth time or how they ran into the problem.
This week we feature an article by Lukas Sitar who writes about growing and sustaining customerlifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customerlifetime value.
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