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Each week I read many customerservice and customer experience articles from various resources. This is Where RewardsPrograms Lose Most of Their Members by Jenn McMillen. Yet 44% of companies say they’re more keenly focused on customer acquisition and just 16% on retention.
Here are some common rewards models you can consider offering to your customers: Points-Based RewardsPrograms: Points accumulate toward free or discounted items to motivate repeat business (Starbucks does this brilliantly through their My Starbucks Rewardsprogram).
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