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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

Strategy 443
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Firms like BlueConic, Adobe, RedPoint Global, and Exponea use CDPs to enable real-time analysis and personalized customer interactions. Customer Surveys : Fundamental for gathering direct feedback.

Strategy 380
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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

For example, this analysis can reveal why a customer canceled their subscription to your service. Their feedback across various touchpoints on the customer journey will highlight how you can better retain similar customers.

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COVID-19 Makes Journey Mapping More Important Than Ever. Here’s How to Build One.

Experience Investigators by 360Connext

If you don’t have any data: Consider places that can give you some, like customer service case codes and social media discussions. Customer feedback and emotional data. Customer behavior and actions. Systems, procedures, and touchpoints. What are customers telling you in their open-ended feedback?

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Ecommerce Customer Experience: How to Improve and Measure It

InMoment XI

When done perfectly, a holistic ecommerce customer experience approach ensures your customers have a seamless and positive experience at every touchpoint. Responsive Customer Support: Zappos is renowned for its exceptional customer service, providing 24/7 support and hassle-free returns.

Ecommerce 195
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How to Measure, Evaluate, and Improve Call Center Agent Performance

Calabrio

Engaged agents are more likely to deliver exceptional customer service, leading to improved CSAT and FCR. This comprehensive view empowers you to understand customer sentiment, identify trends in customer behavior, and resolve issues quickly and effectively.

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Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

ECXO

This concept can be applied to customer experience as well. When a business can align all its touchpoints – from product design to customer service to after-sales support – in a way that resonates with the customers’ emotional frequencies, it creates a coherent customer experience.