Remove Exercises Remove Interaction Remove Leadership Remove Touchpoint
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Mapping Customer Journeys Through a Systems Lens

Horizon CX

The customer journey map (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. Ideally, this concept should originate at the senior leadership level. Forrester at the Sloan School of Management at MIT.

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Customer Listening Posts: Ask These Questions to Boost Your VoC Program

Experience Investigators by 360Connext

Customer Listening Posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. Offer specific measurement for parts of the customer journey, like tracking Customer Satisfaction Rates for a high-stakes touchpoint like product delivery or a customer service interaction.

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5 Critical CX Insights You’re not Gathering Today

CloudCherry

But rarely do platforms actually deliver on the thought leadership they put out through their PR efforts. Thought leadership is nice, but action is better. It helps you understand the context around your customer’s interactions with your company. There’s a lot of noise out there about what CX teams should be doing.

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Navigating the Path to Affinity: Cultivating Client-Centricity in Professional Services

ECXO

The impact it has on your PS and consulting, and on any client interaction, is considerable. Leadership across the business needs to share (or create) a clear client-centric vision and aspiration, linked to value. Your HR leadership needs to embrace a client-centric culture. It’s best to get it right the first time.

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How Clare White CXAD (dip) Made Their Mark

ImprintCX Articles

As someone who is passionate about the customer, it’s very easy to assume everyone in your organisation (or at least the leadership team) feel the same way. Enabling leadership to view customers as critical assets, that have significant influence on revenue and profit, is super important. That is not always the case.

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How to Build a Seamless Customer Experience

Customer Bliss

Utilizing a journey framework to look comprehensively across what the company delivers, enables leadership to make choices on how you will deliver to your customers. This moves the work from trying to drive improvement on all the touchpoints to focusing on those that matter most in the lives of customers. accurate information.

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Q&A: Why High Touch and Tech Touch Should Be Friends, Not Enemies

ChurnZero

While high-touch and tech-touch are often pitted against each other, there’s a way to use automation without losing that quality human interaction we all know and love. ESG joined us for a webinar to discuss how automation and human touchpoints can not only coexist but amplify your outreach and efforts. Q&A Recap. Make a calendar.