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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. This helps make the customer real for teams who may not interact with buyers daily.

B2B 339
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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

In that light, goal-setting often becomes an exercise in mitigation: reducing call volumes, minimizing customer effort, and curbing churn. At times, even the insights that surfaced from customer-agent interactions can feel burdensomean endless inbox of problems to solve. And it doesnt stop there.

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Lessons From Leaders At Brands Where CX Is Working

Storyminers

They aren’t just doing ‘low-hanging fruit’ exercises, they’re very focused on creating enterprise and customer value at the same time. At Clorox , Doug Milliken shares that their focus is on extending the product experience beyond the walls of the store and beyond interactions with the product itself.

Brands 350
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Journey Maps: Not an Exercise in Futility

CX Journey

One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. This is key to avoiding that "exercise in futility" mentality or outcome. Once you’ve agreed on those areas to focus improvement efforts on, create a roadmap and make sure you have identified owners for each area.

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A beginner’s guide to designing an effective product roadmap

delighted

If you want to create a great product that your customers will love (and continue to buy), you first need a great product roadmap. Haven’t built or managed a product roadmap before? What is a product roadmap? Why is a product roadmap important? A product roadmap is your plan of action for the future of your business.

Roadmap 89
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4 C’s of CX Culture: How Well is Your Company Doing?

Experience Investigators by 360Connext

Each interaction a customer has with your brand is an opportunity to make their day even the slightest bit brighter , which is as meaningful today as ever. You just mix in some leadership and toss in a splash of data, then top it with some team-building exercises. What is a Customer-First Culture, and Why is It Important?

Culture 251
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DCX # 132 | Top 10 DCX Articles of 2024

DCX

Each email comes with practical tips and challenges that I could apply immediately in my day-to-day interactions. If you’re ready to turn theory into practice, this is the roadmap you’ve been waiting for. Course Details FREE For the Holidays! “What stood out was how action-oriented the course is.

Course 52