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The secret weapon here is continuous training; role-play scenarios, empathy exercises, and little refreshers to keep everyone sharp. User-Friendly LoyaltyPrograms Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewardsprogram is intuitive, easy to join, and worth the effort.
Home About Service Untitled Subscribe for Free Consulting Contact Archives Advantages of using customer loyaltyprograms Cheryl July 30, 2010 Customer Service , Proactive No Comments I was just at Petco to buy dog food, and the cashier asked me if I wanted to join their customer loyaltyprogram.
Granted, there is a rewardsprogram, but my usual discount is $1.50, and I have to use it within a few weeks otherwise the offer expires. Incentives for new customers are commonly very aggressively marketed; more than “rewards&# or “discounts&# for current customers.
Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyaltyprograms. ING Direct is one of those brands. Kudos to them.
Having benchmarked and talked to hundreds of loyaltyprograms in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyaltyprogram design with the broader business strategy and core value propositions. Customer data: maximize ROI.
Use a loyaltyprogram software like 99minds to formulate a rewardprogram that makes them stay with you. Opportunities: Based on the insights gathered from the exercise, the product team will be in a position to offer better user experiences. Incentivize your customers for staying loyal to you.
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