Remove Exercises Remove Loyalty Programs Remove Touchpoint
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Customer Experience Strategy 101: From Vision to Implementation

Experience Investigators by 360Connext

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). The C-Suite heard her desire to understand customers better, but they couldnt see HOW that exercise would benefit the company, exactly.

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DCX Links | February 2, 2025

DCX

Companies that anticipate needs, remove obstacles, and weave CX into every touchpoint—before the customer even realizes they need it. If Google is making calls obsolete, what other high-friction touchpoints in your business can be automated for a smoother customer journey? The real winners?

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DCX Links | December 1, 2024

DCX

Pick one area—like email, loyalty programs, or chatbot interactions—and find a way to make it more personal and unexpected. 7-Day FREE Trial 365 Days of Accountability - Accountability Books, Journals, and Exercises I hope you find these programs useful. Call to action: Take a hard look at your CX strategy.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

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DCX #107 | The Power of Purposeful Interruptions

DCX

Quick Exercise: Sketch a rough progress bar for one of your key customer journeys. What new touchpoints could this create? Consider implementing "closure experiences" at key touchpoints to resolve lingering questions or concerns. Quick exercise: List three "incomplete transactions" in your current CX.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Collecting data at more touchpoints is very useful.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

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