Optimove

FEBRUARY 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: The holiday season is critical for retailers as it often brings a surge in sales driven by new and one-time shoppers. This tactic keeps brands at the forefront and drives additional sales during slower periods.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

Think Customers

JANUARY 17, 2025

When choosing when and where to adopt new technologies, brands should focus on how they can improve the customer journey and meet business goals, said Trang To, vice president of omni at Tapestry, which owns luxury fashion brands including Coach and Kate Spade. In 2025, 37% of U.S.

Report 52

Report Data Retail Social Media 52

C3Centricity

AUGUST 26, 2019

More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. Beauty, fashion and petcare brands were amongst the first to make use of UGC, as they are in very visual industries. If there is no trust, there may soon be no sales! Make them Feel Special.

Customer Centricity 189

Customer Centricity Fashion Airlines Customers 189

Help.com

MARCH 14, 2016

Customer loyalty programs are a great way to produce long-lasting relationships with customers. Popular sustainable fashion brand Everlane introduced a new spin on customer loyalty programs by opening a private instagram account and inviting a few of their most loyal customers. Reward loyal customers.

Customer Engagement 114

Customer Engagement Engagement Tips Social Media 114

DCX

DECEMBER 1, 2024

Fashion, music, movies, and even building designs are blending into a predictable vibe. CX Copy-Paste Problem This isn’t just about fashion—it’s happening in CX too. Pick one area—like email, loyalty programs, or chatbot interactions—and find a way to make it more personal and unexpected.

Fashion 52

Fashion Trends Culture Connections 52

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. That’s important because customer-centricity continues to be the driving force behind sales, and true customer loyalty.

Customer Centricity 75

Customer Centricity Loyalty Loyalty Programs Rewards Programs 75

Pointillist

JUNE 15, 2018

Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. This data will typically reside in data warehouses, point-of-sale systems, email marketing platforms, marketing automation systems, call center management systems etc. Build Effective Loyalty Programs. Data Integration.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

ProProfs Chat

FEBRUARY 22, 2019

And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation. Avoiding the typical sales pitch. Other aspects include: Showing customers you care.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

BirdEye

NOVEMBER 7, 2023

Right approach Customer: "When is the sale ending?" Business: "The sale's end date is TBA! For instance, customers would likely skim through a lengthy text about a sale. But a short message featuring phrases like “Limited-time offer” or “BOGO sale” is more likely to grab their attention.

How To 116

How To Social Media Communication ROI 116

BirdEye

AUGUST 7, 2023

Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. Run a loyalty program to drive repeat business Implement a loyalty program. Benefits of implementing a loyalty program A. A loyalty program will keep your customers coming back.

Strategy 52

Strategy Sales Marketing Social Media 52

SurveySensum

JANUARY 29, 2024

You made the sale – awesome sauce! Here are 7 Small but Impactful Ways to Improve Customer Experience Immediately After Making a Sale 1. Instead, swoop in with a friendly check-in message a few days post-sale. That’s exactly the vibe to channel with a kickin’ loyalty program. The game’s not over.

Sales 52

Sales Customer Experience Social Media Tips 52

Second to None

SEPTEMBER 13, 2018

1] Amazon provides its customers with unprecedented convenience, product selection, all matched with above-average customer service and a beloved Prime loyalty program. Unsurprisingly, the biggest slice of Amazon’s pie is online sales.

Retail 54

Retail Brands Fashion Voice of Customer 54

CSM Magazine

OCTOBER 18, 2021

What those systems look like will vary from company to company, but it’s key that people receive what they have ordered from you in a timely fashion. Loyalty Programs. These programs can take many different forms, but they should not be too complicated to use or understand, and they should offer something of value.

Customer Service 52

Customer Service Tips Loyalty Programs Fashion 52

Service Untitled

MARCH 16, 2011

Most retail organizations use discounts to entice customers to buy their merchandise at the end of each season, but that doesn’t do much to guarantee a shopper will ever return to a store or even garner customer loyalty. Retailers spend billions of dollars on loyalty programs and hope that it brings customers back.

Rewards Programs 44

Rewards Programs Retail Loyalty Loyalty Programs 44

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. A guy in a field with a cow for sale does not a cattle market make. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

ProProfs Chat

JULY 30, 2021

McDonalds saw an increase in sales of 5.5% In fact, referral marketing is one of the cheapest forms of marketing that drives at least 2x times more sales than paid marketing ( AnnexCloud ). b) Beardbrand is a company that has brought an innovative streak in the fashion industry. in the Q4 of 2018. Image Source: Shopify. (b)

Brands 111

Brands Net Promoter Score Social Media e-support 111

SurveySensum

JANUARY 18, 2024

Automate Triggered Campaigns Automating triggered campaigns through SMS involves setting up messages based on specific customer actions, appointments, bookings, order confirmations, or loyalty program updates. For example, a fashion brand might send an SMS saying, “Hello, trendsetter! Reply FASHION for a sneak peek!”

Marketing 52

Marketing Fashion Customer Journeys Return on Investment 52

CustomerSuccessBox

JULY 27, 2020

You can consider offering discounts, promos, and loyalty programs that convince them to stay on board. Everyone from finance, to sales, to marketing, support, and product development can offer unique insight and perspective based on their areas of expertise to help you fine-tune your strategy and ultimately improve. Music Lover.

Customer Retention 52

Customer Retention Fashion Loyalty Programs Social Media 52

SurveySensum

JUNE 1, 2023

And also, you can determine where you stand regarding customer loyalty and satisfaction. For example, if you are running a fashion retail business, it is ideal to benchmark your NPS against other fashion retailers. For example, fast-fashion retailers will have to survey more often to keep up with the pace of transactions.

NPS 52

NPS Retail Effort Score Net Promoter Score 52

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. By becoming specialists in dealing with their issues, you can win them back and foster loyalty. Sound familiar? By implementing this approach you can maximize customer lifetime value.

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySensum

JULY 6, 2023

Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. For instance, Patagonia, a trendy fashion store conducted surveys, and discovered that its target customers are looking for sustainability and eco-friendly fashion choices. It’s disheartening, right? So, what’s missing?

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

SurveySensum

JULY 6, 2023

Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. For instance, Patagonia, a trendy fashion store conducted surveys, and discovered that its target customers are looking for sustainability and eco-friendly fashion choices. It’s disheartening, right? So, what’s missing?

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

Loyalty Programs 177

Loyalty Programs Loyalty Rewards Programs Social Media 177

C Space

SEPTEMBER 21, 2020

Roland Mouret , designer of the Galaxy dress and one of the best-known names in British fashion, is swapping the catwalk at London fashion week in favour of Amazon Prime. Until now he, like most high-fashion designers, has emphasised the importance of a high-end environment for his creations. That is the reality.

Brands 40

Brands Sports Fashion Video 40

SurveySensum

JULY 19, 2023

This information allows them to make data-driven decisions when it comes to crafting loyalty programs. By offering challenges, bonus stars, and personalized offers through the program, Starbucks encourages customers to actively participate and engage with their brand. One notable example is their ‘ Charity Pot ’ program.

Retail 40

Retail Examples Customer Experience Social Media 40

Happy or Not

JULY 20, 2023

This enables you to customize your marketing campaigns to specific groups with shared characteristics, ensuring more relevant messaging and higher engagement, as well as provides you the capability to verify if your sales and marketing efforts are resonating with your target audience.

Social Media 28

Social Media How To Fashion Travel 28

DCX

JUNE 11, 2024

Maybe it's a loyalty program that rewards customers for repeat purchases or referrals. And here's the kicker: the fans who submit these winning designs actually get a cut of the sales. By inviting their customers to be a part of the creative process, LEGO is fostering a sense of community and loyalty that's second to none.

Strategy 52

Strategy Gamification Case Study Innovation 52

SurveySensum

JULY 20, 2023

Customers were switching to other fashion brands due to limited stock availability. STEP 3: Resolve those issues Use this feedback to make adjustments to your product assortment, pricing strategies, or loyalty program to meet their evolving preferences and expectations. In just three weeks, their sales nearly doubled.

Retail 52

Retail Feedback How To Self Service 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

SmartKarrot

AUGUST 30, 2022

The competition is fierce, and closing the customer experience gap is crucial for brands to encourage brand loyalty, increase sales, and build a positive brand reputation. Hathaway plays a founder of a fashion website, and Di Nero plays her intern. Like what you are reading? Sign up for our newsletter. contact-form-7].

Customer Journeys 10

Customer Journeys Customer Experience How To Tips 10

Thematic

NOVEMBER 13, 2018

Costs to consider are sales collateral, conversations and the efforts around getting customers onboard. Don’t forget about enticements such as a loyalty program or volume discounts and warranty extensions launched to maintain certain customers or to attract others, or to make up for any operational discrepancies.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101