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It doesn’t matter what industry you’re in – customer experience (CX) is a critical component of customer acquisition, retention, and loyalty. However, raw feedback data taken at face value can miss the mark and lead to flawed assumptions about what customers really care about.
What if you could anticipate your customers’ needs before they even tell you? That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey.
Imagine knowing exactly what your customers think, feel, and desire, and using that knowledge to stay ahead of your competition. Many businesses overlook their most valuable resource: customerfeedback. Understanding the true voice of your customers can be the difference between standing out or getting lost in the crowd.
Yet 68% of businesses reported their customers were “very satisfied” This just proves that many companies don’t really know their customers as well as they think they do. A solid Voice of Customer program helps you listen to your customers and take their opinions into account in your business decisions.
Let’s be real—understanding your customers isn’t easy. They leave feedback all over the place: surveys, reviews, emails, social media, customer service calls… and before you know it, you’re drowning in data. But here’s the kicker: That feedback is gold —if you know how to use it.
Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Mr. Jeff Toister is an author, consultant, and trainer who helps companies get their employees obsessed with customer service. Lynn is a top author on CustomerThink.com where she is one of five Hall of Fame award recipients.
Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Mr. Jeff Toister is an author, consultant, and trainer who helps companies get their employees obsessed with customer service. Lynn is a top author on CustomerThink.com where she is one of five Hall of Fame award recipients.
She is now Chief Customer Officer at ClearAction Continuum. She is also a recognized Training Provider for the CCXP Exam, Author of 6 benchmarking studies and 3 handbooks, Professor at UC Santa Cruz Silicon Valley Extension, and serves on the CXPA Board of Directors. She led CX company-wide for 11 years at Applied Materials.
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