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Why New FTC Policies on Reviews and Ratings Matter for Your Business

InMoment XI

The FTC’s Updated Regulations on Reviews and Endorsements In August 2024, the FTC finalized new rules targeting fake reviews , deceptive endorsements, and manipulation of customer feedback. With the right tools, companies can ethically and effectively manage their online reputation.

Policies 195
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5 Tips to Expertly Manage & Boost Your Online Reputation

InMoment XI

With this in mind, we want to make it clear that it isn’t just about monitoring and management of these feedback channels, but actively engaging with and learning from your customers. Positive feedback and high ratings can significantly bolster a brand’s reputation, making it more attractive to potential customers.

Tips 195
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5 Tips to Expertly Manage & Boost Your Online Reputation

InMoment XI

With this in mind, we want to make it clear that it isn’t just about monitoring and management of these feedback channels, but actively engaging with and learning from your customers. Positive feedback and high ratings can significantly bolster a brand’s reputation, making it more attractive to potential customers.

Tips 195
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How to write an effective social media policy for your business 

BirdEye

This is where a strong social media policy comes into play. A detailed social media policy helps businesses moderate how employees talk about their work, workplace, and brand values. This is critical for brands managing multiple locations and requiring employees to discuss the brand under a unifying guideline.

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Customer Experience in Insurance: Strategies to Boost Customer Satisfaction

InMoment XI

Customer experience (CX) in insurance refers to the overall journey customers go through when purchasing a policy from an insurance provider. They expect fast claims processing and personalized health management. Life insurance customer experience : Life insurance customers need clear, simple communication about policy terms.

Insurance 195
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The Google Local Guide Program: How It Impacts Your Reputation Management Strategy

InMoment XI

The Google Local Guide program features a global community of users that companies can engage with to support their marketing activities, build brand reputation, manage online reviews and ratings, and improve online search visibility and exposure. What is the Google Local Guide Program?

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Spotting Fake Reviews and How to Get Real, Authentic Reviews

InMoment XI

Businesses can report fake reviews on platforms like Google and to the FTC, and using tools like InMoment’s Reputation Management can help gather authentic reviews and strengthen customer trust. Automated systems, often referred to as bots, can also be programmed to flood review platforms with misleading feedback.

How To 221