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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Impact of Ignoring Negative Feedback: A High-Stakes Gamble Ignoring complaints can have significant consequences.

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7 Effective Ways to Collect Customer Feedback through Social Media

GetFeedback

That’s why collecting customer feedback is more important than ever. . Collecting feedback allows you to know what your customers think about your brand, your service, and your product; going beyond their simple likes and dislikes and helping you understand and evaluate where you can improve and where you stand among your competition. .

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Three Steps You Should Take Before You Send a Customer Experience Survey

InMoment XI

Customer experience surveys have served us well when it comes to collecting customer feedback data. First, let’s consider survey fatigue. Even worse, it can even cause over-surveyed customers to have a negative perception of your brand. . Getting Outside of the “Customer Experience Survey” Box. Shall we dive in?

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

As my trip progressed, I got email requests for feedback at each step. In any case, I clicked on the icon to begin a survey process online, where I saw this: The “overall rating” question gives me more options than the email would have suggested. To complete the survey, I was then asked to: Comment on things I liked or didn’t like.

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The Difference Between Customer Experience and Customer Feedback

While surveys have formed the backbone of CX efforts for decades, they only account for a small percentage of all customer feedback data available to businesses today. In the age of the omnichannel customer, businesses that over-rely on surveys to fuel modern CX programs are getting left behind.

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10 Ways to Listen to Customers Without Surveys

CX Accelerator

Surveys are a great way to listen to the voice of the customer, so don’t misconstrue the title of this article as being “anti-survey.” Problems occur, however, when surveys become the only way we listen to customers — especially when you consider that a good survey response rate is in the realm of 20-30%.

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Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. Hootsuite is one of today’s most widely used social media management platforms. What is Hootsuite? What is Hootsuite?