Financial Gamification Loyalty Programs Rewards Programs 
Kitewheel
JULY 27, 2020
Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.
Currency Alliance
JUNE 19, 2019
Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. For the next evolution of this trend, consider the success of Italian soccer team AS Roma – who didn’t issue points at all, and won ‘Best Loyalty Without a Name’. ING Direct is one of those brands. Kudos to them.
Expert insights. Personalized for you.
52 
Let's personalize your content