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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

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Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Background on Samsung and Apple To fully understand how Samsung and Apple differentiate in customer experience, it’s essential to delve into the backgrounds of these two industry titans. Apple Apple Inc.,

e-support 481
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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

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Clayton Christensen old quote: “Customers don’t buy products; they hire them to do a job.” – This quote from the father of “disruptive innovation” highlights the idea that customers’ needs are more about solving a problem or fulfilling a job rather than just wanting specific features.

Feedback 486
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Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide

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Introduction: Why Design Thinking Matters for B2B Design Thinking is not just a buzzword; it is a problem-solving framework that places users at the center of the process. For B2B companies, this methodology can bridge the gap between customer needs and business objectives, leading to innovation in services, products, and experiences.

B2B 258
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

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Organizations such as Google, Netflix, and Spotify excel in leveraging data analytics to enhance user experiences and personalize offerings. IKEA’s vision of creating a better everyday life is reflected in their commitment to sustainability, affordability, and innovative design. Samsung often does that.

Strategy 422
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Companies like Apple, Hulu, and Pandora excel in leveraging data analytics to enhance user experiences and personalize offerings. Coca-Cola’s vision of refreshing the world and inspiring moments of optimism is reflected in their commitment to sustainability and innovation.

Strategy 380
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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

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Example: A financial services company using Google Dialogflow reduced its average response time from 12 hours to 2 hours, resulting in a 20% increase in customer satisfaction scores. Samsungs SmartThings Pro platform integrates AI to create seamless, omnichannel experiences for its B2B clients, from smart apartments to AI-powered offices.

B2B 337
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The Power of CX Experimentation: Turning Insights into Actionable Success

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By measuring CLV, companies can understand the long-term financial impact of CX experiments and prioritize those that drive sustainable growth. Microsoft (USA): Microsoft experiments extensively with its enterprise software solutions.